Nevada Magazine
Challenge
Nevada Magazine needed a new website that accurately portrayed the lifestyle publications branding as well as offering tasteful banner advertising to its publication advertisers (an additional revenue generating source). The site needed to be maintained and updateable with an easy-to-use interface. The site would need to be updated on a weekly/monthly basis with publication articles and the completed website would have to be launched within 6-8 weeks from project initiation.
Tactics
- ADA Compliant / Valid Programming Languages
- Cascading Style Sheets (CSS)
- Content Management System (CMS)
- Articles Manager
- Really Simple Syndication (RSS)
- Banner Advertising Program
- Commenting System
- Brand Consistency
- Traffic Reports / Strategic Analysis
Results
Nevada Magazine now has an up-to-date website easily managed by in-house staff management with no prior HTML experience. The monthly unique visitor average increased 700% in the first month due to regular site information updates and the search engine friendly foundation. Noble Studios was able to complete the project earlier than schedule in order to be simultaneously launched with parent company NCOT (www.TravelNevada.com) site. The company was recently awarded first place for “Magazine Affiliated Online Journalism” by the National Headliner Awards. This was a tremendous accomplishment for all those involved in the design and development process after finding out that CNNMoney.com and Newsweek.com were listed among their competitors.
“[Noble Studios] epitomize how a business should function. Noble Studios was the mastermind behind Nevada Magazine’s new Web site, which launched in August 2007. Jarrod and his team have been a pleasure to work with, quick to help us with programming issues, and are clearly at the top of their game in the field of Web technology. I look forward to working with Noble to further improve our online product.”
- Matt Brown, Editor at Nevada Magazine
