Noble Studios and Autodesk, Inc. worked together to create a native iPad application, referred to as the Autodesk Company Overview App. The sales and marketing tool is designed to help Autodesk field and channel partners spark conversations with current and potential customers, and tell the Autodesk Story in a dynamic and interactive way.
Very complimentary to the Autodesk website, the app includes three sections: Partnership, Leadership, and Solutions. Each section features dynamic content salespeople can use to illustrate their voiceover about Autodesk’s Data Driven Design technology in various industries. Videos, customer stories, and animated presentations are grouped logically and can be navigated elegantly. Google mobile analytics has also been employed to track and rank relevant usage from the app so quarterly content updates are focused and impactful.
Sitting icon-by-icon next to Autodesk customer applications, the app content is useful for one-on-one meetings or larger presentations. With an iPad 2 and video out cable, interactive presentations can be shown on TVs, monitors, or projectors in HD resolution. A December sneak peek of the Company Overview App at Autodesk University brought great feedback from the sales team.
The Noble Studios team was instrumental in the design, development and strategy of the Autodesk Company Overview App. Noble conducted extensive research and usability testing to ensure the user experience (UX) is engaging, consistent and optimal for iPad devices.