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Mobile Search Takes Off

According to predictions published in a recent Mashable article, by 2015:

  • More than 40% of the global population will become Internet users
  • The average household will have at least two Internet connections
  • Web traffic is expected to quadruple

In another relevant study, Google found an increase in mobile search, especially in the travel and tourism industry:

  • 19% of all hotel search inquiries are being conducted on mobile devices
  • 95% of smartphone users search locally – of which 88% interact with the business within a day

Google also found increases in searches for points of interest such as attractions, restaurants, shops, local languages, local deals, local etiquette, etc. All of these findings are a result of the boom of web-enabled mobile devices.

The war among smartphone manufacturers and wireless companies to release the latest and greatest tech gadget started heating up in 2010 and the best is yet to come. Contact us to learn more.

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Noble Studios
Written By Noble Studios & Posted in Industry Trends

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The Think Tank blog is a compilation of thoughts from experienced entrepreneurs, technologists, strategists, and creative minds who share a passion for all things Web at Noble Studios. Here we'll share our insights into digital technology in today's modern, fast-paced world, including industry trends and tips, and of course, the occasional shenanigans around the office.

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