The key to survival in a digital era is to constantly learn, adapt and evolve. By this, we mean explore the latest technologies and update your business plan accordingly.

Tablets and other mobile technologies are changing the way companies connect with their staff and clients. Adding tablets to your business strategy can help improve the customer’s experience and allow you to connect with people on the go.

There are several types of apps: business-oriented, games, and entertainment, to name a few. Business-oriented apps are transforming tablets into business tools. These apps can be used for ecommerce, productivity or be service-driven. Business-oriented apps also have the option to either remain private distributed, or can be made public through an app store. Private apps, also known as enterprise apps, are great for internal communications and for presenting your company’s services to potential customers.

Should you develop an app for your business? Ask yourself the following questions:

1. Do you have a presentation ready to show every one of your clients?
2. Do you have your elevator pitch ready?
3. Are you targeting tech-savvy audiences and/or people on the go?
4. Are your clients using technology?
5. Do you travel to client meetings?
6. Are you looking for a competitive advantage?

If you answered “yes” to questions 3-6 you should consider building a business-oriented app.

When a business creates an app, the goal is to improve communication, give a more effective presentation and accelerate the sales process.

For example, we recently designed and developed an enterprise iPad application exclusively for Autodesk, Inc.’s sales team. The app functions as an extension of the company’s website and is used to explain how their products are making companies more efficient. Ultimately, it’s used to generate leads.

You might be wondering what kind of users have tablets and other mobile technologies. A recent article published by PC Magazine read, “Tablet users are educated, employed, and earning money.” CNN reported, “Phone, tablet users spend more time with apps than Web.”

If you’re trying to reach this tech-savvy audience, you may want to consider upgrading your technology and adding application design and development to your 2012 marketing budget.

If you have any questions specific to your business, our technologist Marty can help walk you through the process. Call us at 775.883.6000 or email him at martin.greytak@noblestudios.com.