Noble Studios partnered with Duncan Channon (D/C), a San-Francisco-based ad agency and Lake Tahoe Visitor Authority’s (LVTA) agency of record, to complete a two-year process of rebranding Tahoe South. Noble Studios and D/C went through an extensive research and discovery process to architect, program and rebrand a new website for the region’s visitor authority.
The Tahoe South site was developed to showcase the southern half of Lake Tahoe, North America’s largest alpine lake. The new site celebrates Tahoe South as an up all day and night travel destination with diverse offerings from four-star resorts, more than 600 vacation rentals, outdoor recreation, gaming, beachside dining, 24/7 nightlife and culture. It’s designed to attract new and repeat visitors, including golf enthusiasts, snowbirds, avid hikers and runners, group meetings, and wedding parties, through strategic content development.
The strategy behind the rich, easy-to-use site is to inspire the user to embark on an adventure in South Lake Tahoe, using a magazine-style layout, compelling images and social integration with user-generated content.
The five-month process of developing the site was a joint effort between the agencies and LTVA. Noble Studios spearheaded the technical vision, development and content while D/C created and managed the design. The site was built on an ExpressionEngine2 platform, a content management system. The new site features relevant real-time feeds from YouTube, Flickr, Facebook and Twitter as well as an event module, deals page, and blog.
Noble Studios will continue to work with LTVA providing ongoing maintenance in content development, optimization, social strategy and website maintenance.
To plan a trip or discover the world-class destination, visit Tahoe South.