An All-New Website Is Just What the Doctor Ordered
- Information Architecture
Long before the words “gluten-free” or “clean eating” became everyday phrases, Dr. Andrew Weil was evangelizing about the benefits of holistic health and integrated medicine. When traditional medicine was still advocating for the use of pharmaceuticals to treat every condition, Dr. Weil was talking up the virtues of herbal remedies, meditation, yoga and mindful living.
For more than 25 years, his web presence, DrWeil.com, has attracted a loyal following by being a trusted source of information on the subjects of alternative medicine and healthy living. Yet, as the digital marketplace became oversaturated with health and wellness brands, it became harder than ever before for authentic voices, such as Dr. Weil’s, to be heard.
Needing a stronger digital presence to help reach target audiences, the Dr. Weil marketing team collaborated with Noble Studios to design a new site that would better anticipate the needs of visitors seeking health and wellness information and products.