Just What the Doctor Ordered

Three Key Opportunities

Reemerge as a leader in the industry with a stronger digital presence

Establish authority on the topic with content that meets readers’ needs

Ensure the new website is responsive and stands out among competitors

Strengthen Digital Presence

A new site that would better anticipate the needs of visitors seeking health and wellness information and products. A deep discovery on the site informed a strategic plan that would bolster Dr. Weil’s digital presence and overall consumer confidence. Our findings showed that a complete content migration and redesign were in order to bring DrWeil.com back into prominence in the health and wellness information market.

Establish Authority through Relevant Content

A top goal: to organize the site’s complex content structure to make it more relevant to readers and more attractive to search engines in a highly competitive industry. Working hand-in-hand with Dr. Weil’s medical editorial staff, we researched and honed in on high-traffic keywords related to Dr. Weil’s areas of expertise before siloing content into more intuitive categories for the user.

Standing Out Among the Competition

Because mobile accounts for the majority of searches, we redesigned Dr. Weil’s site to be responsive across all device platforms. This makes the site’s invaluable content accessible to users searching for information on-the-go. The newly improved user experience and interface is now on par with the needs of the Weil Lifestyle brand’s rapidly expanding younger audience, while also remaining a familiar and positive experience for long-time users. The result is an improved site that remains focused on increasing the page views needed for further monetization.