ASICS invites people to attempt different challenges at their booth, such as peg boards and quick draw boards. ASICS engaged with Noble Studios to develop the app interface/UX, build the app and provide live support during the events. Users sign-up via a mobile registration form. He or she will attempt one of the challenges where an admin will report their score. This feeds into the user’s Facebook wall, and after completing three challenges, the user is entered into a contest. On the front end, a reporting graphic displayed on television screens dynamically updates throughout the day with new scores.