Travel is one of the industries which assimilates perfectly with all things digital. The Lake Tahoe Visitors Authority began taking a fresh look at its digital strategy, recognizing the need for an improved tourist-centric digital presence which effectively reaches tech-savvy travelers on the go. Noble Studios collaborated with Duncan Channon to rebrand the Lake Tahoe Visitors Authority. The agencies went through a lengthy discovery process to architect, program and launch a website and mobile experience for the region’s visitor authority. The site celebrates the new brand, Tahoe South, as a travel destination with four-star resorts, more than 600 vacation rentals, outdoor recreation, gaming, beachside dining and 24/7 nightlife. Extensive research was conducted to identify the destination’s brand guidelines, voice and passion segments and reach new and repeat visitors through strategic content development. To capture and truly understand the entire tourism experience and its impact, the agency teams regularly visit Tahoe South and evaluate its web analytics to continuously optimize the user experience.