We began with a strategic and technical overview of the organization’s preexisting digital presence. We implemented fresh brand imagery and optimized content effort to enhance the visitor experience. This was particularly crucial in light of Google having rolled out the second round of “Mobilegeddon,” a game-changer for mobile sites. To remain competitive in today’s mobile-centric landscape, the new Yosemite.com needed fast page loading times and a responsive design, all of which it got.
Featuring simplified navigation, an updated color palette and captivating imagery/video, the new site is built to let potential visitors immerse themselves in Yosemite’s landscapes while more easily planning their trips.
Easy to navigate “Things to Do,” “Places to Stay” and “Plan Your Trip” sections allow Yosemite’s visitors to plan their trip in just a few clicks, without wading through pages of less essential information. Those looking for family-friendly pursuits can browse the site’s blog, which features posts such as “Top 10 Family Activities” and more, while those more interested in nearby restaurants can select “Dining” from the main navigation to learn about culinary options. By adding maps on each page, we’ve made it easier for visitors to find what they want to do.
When it came time to develop content for landing pages and blog posts, our Noblebots took a multi-pronged approach. We centered our plan for landing pages around target keywords and added them to existing copy on evergreen hiking pages, but we didn’t stop our journey there. We put fingers to keyboard to increase word count because, despite society’s rapidly shortening attention spans, longer articles can help visitors and search engines alike. Blog posts were tackled with a similar strategy, but this time, we focused on new high-volume keywords where Yosemite.com was under performing and wrote blog posts around those topics to increase traffic and site authority.
Thanks to this mobile-friendly, data-driven design, the new site will serve the park’s millions of annual visitors for years to come as they seek out the adventure of a lifetime.