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Noble's Senior Media Planner is responsible for developing and managing complex cross-channel marketing campaigns with a focus on paid media for assigned clients. This role integrates strategies, tools, and tactics in alignment with company best practices and methodologies. The ideal candidate possesses experience across multiple service lines to ensure a cohesive and integrated digital marketing approach for our clients. Success in this role hinges on the ability to uncover and understand client goals, leveraging strong business acumen and communication skills to align client expectations with team actions. Approachability, a high level of business acumen, a spirit for collaboration, and strong presentation skills are required.  Noble Studios' US offices are located in Reno and Las Vegas, Nevada – both locations are currently hybrid work environments.

Key Responsibilities

  • Develop strategic plans and manage integrated marketing campaigns for assigned clients that drive measurable results using a combination of Search, Display, Social/Content Marketing, CTV, OOH, etc.
  • Partner with key stakeholders, including clients, client success managers, strategic planners and project managers, to define the vision, scope, and requirements for campaigns, ensuring functional and strategic alignment.
  • Conduct thorough market research and competitor analysis to inform campaign decisions.
  • Optimize campaign performance through continuous monitoring, A/B testing, and data analysis.
  • Effectively manage and allocate paid media budgets, ensuring cost efficiency and ROI.
  • Generate comprehensive reports that track campaign performance and present insights to clients.
  • Collaborate with the designated performance marketing team to monitor campaign performance for assigned clients, provide recommendations for work prioritization based on impact/effort, and supply actionable optimization guidance.
  • Evaluate relevant data, in line with client contracts and expectations, in order to maintain awareness necessary to meet performance goals, including but not limited to customer research, market conditions, industry vertical trends, and competitor data.
  • Stay updated on the latest paid media trends and technologies, identifying new opportunities to improve campaign performance.
  • Lead client discussions and presentations on specific areas of services.
  • Ensure that deliverables for assigned clients created by you and/or the performance marketing team are high quality, impactful, and in line with Noble’s best practices and methodologies.
  • Maintain awareness of time spent versus time planned for campaign execution for assigned clients, informing project managers and other team members as necessary to help manage workloads and maintain financial visibility.
  • Develop service plans, aligning specific team activities with time requirements, to properly scope the department hours required to meet client goals and protect agency profitability.
  • Recognize upsell and cross-sell opportunities and support client success managers in business development efforts, performing research and audits, creating reports and presentations, and pitching directly to prospects.

Experience and Skills Required

  • 4+ years of experience in both digital and traditional paid media advertising and campaign management, preferably in an agency setting.
  • Bachelor’s Degree in marketing, business administration, journalism, or related field, or equivalent knowledge and experience.
  • A close eye for details, with the ability to forecast and manage financial aspects of digital marketing, including client budgets for paid media.
  • Proven track record of success in achieving positive ROI for clients through paid media campaigns.
  • In-depth knowledge of paid search, display advertising, and social media advertising platforms and best practices.
  • A strong analytical and data-driven approach to decision-making.
  • Excellent communication, presentation, and interpersonal skills.
  • Working knowledge of Google Analytics.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.
  • Proficiency with Microsoft Office and the Google Suite is ideal.

What’s in It for You

  • The chance to work on some of the most innovative clients in the world (Travel Nevada, Visit Lake Tahoe, Yodlee and others) at an award-winning, industry-leading creative digital performance agency.
  • Dream big while staying local. Nevada clients, especially those in the travel and tourism industry, get the same creative expertise and innovation (because we love our home turf).
  • An exceptional benefits package, plus a workplace emphasis on ongoing learning and growth: guest speakers and workshops, in-depth roundtable discussions, and of course, the opportunity to learn from some of the smartest and coolest coworkers around.
  • A see-it-to-believe-it time-off policy: two companywide paid weeks off every year (one week in July and another in December) when Noble closes its offices, plus 10 days of personal PTO and all paid company-observed holidays.
  • The ability to work remotely or from home ideally in our home state of Nevada, but we may also consider candidates in states where we are registered as an employer (California, Florida, Michigan & Virginia).

If You’re Chosen

  • You must pass Noble’s background and reference checks, as well as provide documentation of your legal right to work in the U.S. without sponsorship.
  • You must be willing/able to travel to client and other locations, as needed.
  • You must be able to work full-time during Noble’s core business hours of 8:30 a.m. to 5:30 p.m. Pacific Time, Monday through Friday.
  • You must be willing and able to be on-site in our Reno office at least twice annually.

About Noble Studios

Noble Studios is a Nevada-grown creative digital performance marketing agency with offices in Reno, Las Vegas and Bristol, U.K., specializing in brand strategy, digital marketing strategies, web development, SEO, paid digital media, creative and content development and social media. Since 2003, the company has completed work for international brands such as Google, Disney, Travel Nevada, Tahiti Tourisme, Yosemite Mariposa County, Autodesk, Adobe, Genome Medical, Medcor and more. Noble has been honored to be recognized as one of Ad Age's “Best Places to Work 2024” and by Inc. as a “Best in Business – Advertising.” Noble Studios is an approved Google Partner and HubSpot Solutions Partner.