Be Better Blog
Insights, perspectives, research and discoveries related to marketing, creative, target markets, digital media, storytelling and the business of branding.
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Strategy & Insights
When National Parks Become Thirst Traps: What This Viral Moment Really Says About Content StrategyViral thirst traps of U.S. parks aren’t just funny, they’re a case study in tone, timing and content that connects. Here’s what marketers can learn.
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Strategy & Insights
Navigating Uncertain Times: A DMO’s Guide to Staying NimbleDiscover how DMOs can navigate uncertainty with agile planning, smart messaging, and performance-driven marketing strategies from Noble Studios.
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Company News
Shaping the Future of Travel Marketing with Paul FrankeGet expert insight from Paul Franke on the future of travel and tourism marketing, destination growth strategies and how DMOs can stay ahead.
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Strategy & Insights
Google I/O 2025: Insights from Our SEO and AI TeamsExplore the biggest search marketing and AI changes from Google I/O 2025. See how AI Mode, Deep Search and Gemini tools impact visibility and growth.
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Strategy & Insights
Funny Business: Why Humor in B2B Marketing WorksDiscover why humor in B2B marketing works, how to use it without losing credibility, and what leading brands are doing to stand out and connect.
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Strategy & Insights
Beyond the Pixels: What We Discovered About Community, Craft, and the Future at Figma ConfigWe didn’t really know what we were walking into. Sure, we expected product demos. Some workshops. Probably some slick motion graphics. What we didn’t expect […]
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Strategy & Insights
Building a Destination for Everyone: A Q&A on Accessible Travel with Kristy DursoIn this Q&A, accessible travel advocate Kristy Durso explains how destinations can make travel more inclusive with smart tools, powerful stories and a shift in perspective. Read practical tips for DMOs working to improve accessibility.
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Strategy & Insights
Google AI Max Explained: How It Works and When to Use ItExplore how Google AI Max works, who it helps, and how to test it without losing control of your campaigns. Get real insights before you opt in.
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Strategy & Insights
Spring Reset: How to Give Your B2B Systems the Glow-up They DeserveDeclutter your B2B marketing workflows this spring to launch campaigns faster, improve team alignment and stay nimble in a shifting market.
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Strategy & Insights
Google’s Cookie Reversal: What It Means and Why It’s Time to Stay on Your ToesGoogle has officially abandoned plans to phase out third-party cookies in Chrome. Learn what this means for advertisers and how to future-proof your marketing strategy.
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Company News
Welcome Tom Duffy: Noble Studios Appoints New Head of AI StrategyNoble Studios welcomes Tom Duffy as Head of AI Strategy to enhance human creativity through strategic AI implementation and deliver better results for clients. This human-first approach to AI integration positions Noble Studios at the forefront of creative digital performance marketing during a transformative period in the industry.
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Strategy & Insights
The New Rules of B2B Engagement: Forrester Summit 2025 TakeawaysForrester B2B Summit 2025 revealed surprising stats about buyer behavior. Learn the four key conference takeaways reshaping effective B2B marketing and what actually influences purchase decisions.
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Company News
Q&A With Emma from Life is Worth ItLearn how Emma White transformed her personal struggle into a nonprofit helping thousands of teens find hope. Discover Life Is Worth It's mission, programs, and plans as our Noble Deeds partner for 2025.
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Company News
2025 Visit California Outlook Forum RecapDiscover the top travel marketing trends from the 2025 Visit California Outlook Forum, including insights on luxury travel, sustainability imperatives and shifting international markets. Explore how AI is disrupting travel discovery in this comprehensive event recap.
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Strategy & Insights
Better Curiosity: Noble’s AI Marketing Philosophy Revisited"Better Curiosity" defines Noble Studios' updated philosophy on AI in marketing. Discover our balanced perspective on embracing technological change while keeping humanity at the center.
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Strategy & Insights
Beyond the Vacation Cocktail: How the Dry Tripping Trend Redefine Destinations and Visitor ExperiencesWith 41% of travelers planning detox trips in 2025, destinations need a dry tripping strategy. Discover actionable marketing tactics to capitalize on this growing trend.
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Strategy & Insights
AEO: How DMOs Can Start Winning in the AI-Driven Search RevolutionAI referral traffic to travel websites has surged 123% in six months. Discover how DMOs can optimize for ChatGPT, Google AI Overviews, and the shift from SEO to Answer Engine Optimization.
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Company News
Noble Takes Home Gold at the 2025 American Advertising AwardsTeam Noble brings home four gold awards including Best of Show for Travel Nevada's 'Night Skies' campaign at this year's March Madness-themed ADDYs. See our award-winning creative work and discover how our championship-caliber team can elevate your brand.
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