After the new site launched, TahoeSouth.com saw an immediate increase in site visitation and conversions. Leveraging our topic cluster methodology, we reached highly-qualified audiences across organic search while using a complementary paid search strategy to increase qualified leads and website traffic.
Tahoe South
Elevating the Online Experience for Lake Tahoe Visitors
With rugged mountains and crystal waters, Lake Tahoe truly is a wonder of the world. So when Lake Tahoe Visitors Authority, our client for more than a decade, needed a website revamp, Noble Studios created an immersive storytelling experience. The new website plunges potential visitors into the south shore of Lake Tahoe with wall-to-wall imagery, streamlined navigation and enhanced usability that takes over both screens and hearts.
Redesigning TahoeSouth.com
It was important for the Tahoe South website to serve as a reliable resource for visitors to dream, plan and build a rewarding trip at any phase of the traveler’s journey. And while user experience and performance drove the redesign, capturing the destination’s adventurous spirit and awe-inspiring beauty were also key components.
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Three Key Challenges
- Design and develop a sleek new website that inspires visitors to the south shore of Lake Tahoe.
- Optimize content to tell the destination’s story, provide value to potential visitors and convert seamlessly.
- Streamline navigation and incorporate state-of-the-art technology for enhanced usability and increased traffic.
Impact
-
+150
%
Increase in site traffic
-
+69
%
Increase in new visitors
-
+46
%
PoP Partner Referral Increase
Design and develop a sleek new website that inspires visitors to the south shore of Lake Tahoe.
User behavior has changed a lot in the last decade, and LTVA needed to transition from a listings hub to an all-encompassing virtual experience. Together, we wanted to create a stunning site to complement the locale using the most up-to-date technology, SEO best practices and, of course, our better practices.
The enhanced site displays a clean, modern and responsive design tailored to delivering visitors a consistent brand and user experience across all devices. The mobile-first design ensures clean navigation and readability. We also focused on ADA compliance throughout so that anyone can access the beauty of Lake Tahoe’s south shore.
A Website as Fresh as Snow
TahoeSouth.com now serves as a vibrant introduction to the beauty and adventure of Lake Tahoe. To showcase the brand and entice visitors to the destination, we combined jaw-dropping images with distinct brand elements such as colors, patterns and fonts. Additionally, we customized WordPress Gutenberg blocks so the client could easily implement new pages that align with the design. The result is a custom-built website that is easy to navigate, inspires travelers and gives the client autonomy over new content.
Optimize content to tell the destination’s story, provide value to potential visitors and convert seamlessly.
We paired a content-first approach with WordPress’s Gutenburg system and our topic clustering strategy to tell the destination’s story as only our creative digital performance approach can. In addition to the eye-popping design, we ensured the site’s content answers user questions and delivers the best and most inspirational content possible at every stage of the traveler’s journey—whether it called for editorial content to inspire or listings pages to convert.
We also optimized content using SEO best practices so key pages would rise to the top of search engines and easily convert travelers from the dreaming phase to planning and booking their trip. The new site is rife with strategic and creative content that rouses users.
Streamline navigation and incorporate state-of-the-art technology for enhanced usability and increased traffic.
The new site, launched in January 2021, promptly tells the Tahoe South story in a compelling manner with a user-friendly interface that makes planning and booking painless and exciting. Through simplified navigation, researching things to do and places to stay in Tahoe South becomes intuitive and encourages conversion.
Impact
-
+150
%
Increase in site traffic
-
+69
%
Increase in new visitors
-
+46
%
PoP Partner Referral Increase
Awards
- 2021 Communicator Awards Gold Award for Travel and Tourism Website
- 2021 Hermes Awards Gold Award for B2C Website
Ready to get to work?
Lets make this year your best yet.
