Blazing New Virtual Trails in Yosemite

Three Key Opportunities

Design + develop a new website with fresh branding

Streamline navigation to enhance user experience and increase traffic

Provide value to visitors through newly optimized content

Thinking Like a Visitor

Part modern day-tripper, part rustic outdoor enthusiast, Yosemite’s diverse audience was the key motivating factor for the website’s redesign. Visually, we wanted Yosemite.com visitors to experience the feeling of actually being in the park, so we put ourselves in the shoes of someone planning a trip. We began with a strategic and technical overview of the organization’s preexisting digital presence.

A Faster Experience Overall

Fresh brand imagery and a design overhaul helped to enhance the visitor experience. To remain competitive in today’s mobile-centric landscape, the new Yosemite.com needed fast page loading times and a responsive design.

Featuring simplified navigation, an updated color palette and captivating imagery and video, the new site is built to let potential visitors immerse themselves in Yosemite’s landscapes while more easily planning their trips.

Explore On Your Own Terms

Updating the site’s elements creates visual appeal and improved functionality for visitors. Customizable navigation features filters and icons, while property detail pages find new life by highlighting lodging options with full descriptions. A Featured Things to Do section is devoted to seasonal activities.

Boosting Search Results + Value to Consumers

We centered our plan for landing pages around target keywords and added them to existing copy on evergreen pages. We then optimized existing content for search engines and increased the copy length on many pages and blog posts. By writing blog posts around high-volume keywords, we helped increase traffic and site authority.