Learn How AI Is Rewriting SEO for Travel and Tourism
AI is transforming how travelers plan, search, and book. Learn what this means for your brand and how to stay visible when traditional SEO isn’t enough.
AI Is Changing the Way Travelers Discover Destinations
Travel search has fractured.
Travelers no longer start their planning with a simple Google search. They ask ChatGPT for ideas, scroll TikTok for inspiration and check Reddit for real opinions. Each step feels natural to them
But it leaves destination marketers struggling to stay visible.
Traditional SEO strategies aren’t delivering the same results as AI-generated answers, social content and creator recommendations take over the discovery phase. Web traffic is dropping, and many DMOs are unsure how to measure success or guide their partners through the change.
The search landscape has splintered, and what once worked to attract visitors no longer guarantees they’ll find you at all.
Unlock the DMO Playbook for AI-Driven Search
Our new guide, The Future of Travel Search: How AI Is Rewriting SEO and What to Do, breaks down the data, trends, and actions every destination marketer and travel brand needs now.
Key Takeaways:
- Five major AI-driven search shifts reshaping traveler behavior
- Practical steps to earn visibility in AI results
- Low-lift, high-impact optimizations you can make this month
- New ways to measure success in an AI-first search landscape
Get the free guide and start future-proofing your search strategy today.
