Outranking the Competition: The Power of a Strong SEO Strategy

Three Challenges

The client lacked an effective SEO strategy, resulting in poor visibility in search results for key industry terms.

Major competitors dominated critical search terms, significantly impacting the client’s market share.

Inside-out product marketing wasn’t resonating with how customers were actually searching for solutions, creating confusion around product offerings.

Our Approach to Building Authority Through Topic Clustering

The leading fintech and data aggregation company lacked a structured SEO strategy and misaligned messaging was preventing the company from standing out from the competition. Noble Studios got to work developing a comprehensive search intent-based that centered on topic clustering. We focused on SEO, UX and content strategy to reframe how the company connects with their audience in terms of both visibility and engagement. We did this in three different ways:

Search Intent as a Foundation: The SEO approach was designed around search intent, not just keyword rankings. This allowed the client to capture high-value, low-funnel traffic with higher conversion potential.

Topic Clustering: The SEO strategy revolved around creating topic clusters, a more organized and efficient way to dominate search results for broader, competitive topics like “account verification” and “data aggregation.”

Integrated Search Approach: By combining SEM and SEO efforts, Noble ensured the leading data aggregation company could target competitive terms both organically and through paid search while building long-term authority in these areas.

Setting Up the Client for Long-Term Success

Rebranding and Simplified Messaging

The client’s product names weren’t resonating with customer search intent. Noble Studios recommended rebranding these products with clear, descriptive names based on what users were searching for. This was a major shift for the fintech leader but essential to improving organic visibility and customer comprehension.

Training and Long-Term Adoption

Noble worked closely with the client’s internal team to ensure that everyone—from executives to content managers—understood the thought process behind the SEO strategy and was on board with implementing it long-term. This included conducting trainings where key stakeholders were educated on the benefits of topic clustering and on how to maintain the SEO strategy to ensure continued success.

A Data-Driven SEO Approach

Noble Studios transformed the company’s digital marketing by implementing a scalable SEO strategy based on search intent and topic clustering. This approach not only improved organic rankings and market share but also built an internal framework that the client can continue to scale and adapt to new product launches. The combination of SEO and SEM created a cohesive digital experience that allowed the leader in data aggregation to grow its pipeline and gain a competitive edge.

Creating a Strategic UX to Support our Topic Clustering Model

In addition to creating a cohesive SEO and SEM approach, a UX overhaul of the client’s website was also key to their success. After conducting in-depth keyword research to identify more than 500 keyword opportunities, the site’s navigation and structure were redesigned to be more user-friendly and better suited for search engine indexing. This change ensured that users could easily find the content they needed and that search engines could properly index the site.