Growing a Brand From Soil to the Stars

Three Key Opportunities

Effectively and passionately tell a story that inspires more people to care for the planet

Better reach corporate and private donors about sponsoring school gardens

Raise the profile of the Virtual Academy while moving from word-of-mouth discovery to strong digital reach presence

An Updated Brand Book + More

To develop a brand platform that truly encompassed Green Our Planet’s mission of connecting students with nature, conservation and beyond, we needed to make sure everyone was on board and moving in the same direction.

We spoke with key stakeholders, examined their goals and arranged existing information to guide future decision-making. We then created messaging guidelines, taglines, mantra and brand scripts, culminating in the organization’s new Green Our Planet Brand Book.

Updated Visual Identity

Using the information we learned when creating their brand platform, we developed a new Green Our Planet logo that communicates the organization’s mission in a visually appealing way. Encompassing the brand goals and messaging, the new visual identity explores the awe-inspiring nature of our planet and the universe. The new, sleek designs elevated Green Our Planet’s image, opening it up to donors who identify with its majestic worldview.

New Website

The new site eloquently tells Green Our Planet’s brand story while implementing flexible functionality to grow with the group. As a prominent educational program, it needed to attract volunteers and donors to keep up with the high demand. We unified these factors in a sleek, streamlined website that is as visually stimulating as it is functional.

Through the bold imagery and captivating animations, we highlight the brand story while showcasing the integral connection between the soil and the stars.