Shortly after the launch of the new brand and website, page views are through the roof and unique visits are also on the rise.
Growing a Brand From Soil to the Stars
Through our Noble Deeds program, we worked with a Las Vegas-based conservation education nonprofit to shape its visual identity and craft its story for future growth around the globe. The increase in sessions and page views tells a story of success.
A Nonprofit Ready for New Growth
Since 2013, Green Our Planet has changed the lives of children, their families and communities through school gardens and hydroponics programming. When COVID-19 hit, the organization launched its Virtual Academy to reach even more people, but became aware of the need for a new website and updated branding.
Three Key Opportunities
Effectively and passionately tell a story that inspires more people to care for the planet
Better reach corporate and private donors about sponsoring school gardens
Raise the profile of the Virtual Academy while moving from word-of-mouth discovery to strong digital reach presence
Inspiring People to Love and Care for the Planet
An Updated Brand Book + More
To develop a brand platform that truly encompassed Green Our Planet’s mission of connecting students with nature, conservation and beyond, we needed to make sure everyone was on board and moving in the same direction.
We spoke with key stakeholders, examined their goals and arranged existing information to guide future decision-making. We then created messaging guidelines, taglines, mantra and brand scripts, culminating in the organization’s new Green Our Planet Brand Book.
Making Vital Connections
This conservation organization uses education and inspiration as a gateway to create connections with our planet and the magic and majesty of the universe in an era of disconnection with our natural world.
Updated Visual Identity
Using the information we learned when creating their brand platform, we developed a new Green Our Planet logo that communicates the organization’s mission in a visually appealing way. Encompassing the brand goals and messaging, the new visual identity explores the awe-inspiring nature of our planet and the universe. The new, sleek designs elevated Green Our Planet’s image, opening it up to donors who identify with its majestic worldview.
Inspired by the Universe
Beyond the crisp logo and sophisticated color palette, it was important that Green Our Planet’s new visual identity communicated their soil to the stars mentality with students, donors and educators.
A Website That Does Virtually Everything
The new site eloquently tells Green Our Planet’s brand story while implementing flexible functionality to grow with the group. As a prominent educational program, it needed to attract volunteers and donors to keep up with the high demand. We unified these factors in a sleek, streamlined website that is as visually stimulating as it is functional.
Through the bold imagery and captivating animations, we highlight the brand story while showcasing the integral connection between the soil and the stars.
” This new brand and website will help us create a national movement to inspire millions of students, teachers and community members across the country to love and care for our planet. ”
Increase in mobile
Increase in search impressions
Decrease in web-related support calls
Increase in mobile
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