Shining a Light on Los Angeles’ Beachfront Gem

Key Opportunities

Show visitors Santa Monica is more than beaches

Become a home base for travelers visiting SoCal

Transform into a resource for those planning trips

Show That the Town is More Than Just Beaches

Original content and enhanced maps play a leading role on the new site. Because Santa Monica is made up of eight distinctive neighborhoods; each with its own personality and attractions, we built a map highlighting the various neighborhoods. Rolling over a portion of the map shows visitors quick descriptions of the area and its attractions. In the mood for casual, laid-back dining? Santa Monica has a neighborhood for that.

Make Santa Monica Home Base for Area Visitors

The revamped site shows just how close Santa Monica is to all the action. Click a button marked “Beverly Hills” to discover that the chic shopping district is a mere 7.4 miles from Santa Monica. IP location detection allows the site to automatically show distances to hotels and other amenities from the user’s location. Users ready to commit to a trip can browse hotels by date and cost, then book via the Jackrabbit booking engine.

Become the Go-to for Travelers

The Santa Monica Travel and Tourism’s blog posts, chock full of helpful tips, itineraries, and links to stakeholder businesses, are sprinkled throughout the site to further encourage visitors to explore Santa Monica far beyond the pier and beach. We also identified opportunities to boost search rankings using specific keywords (e.g., “driving from LAX to Santa Monica”) while providing useful tools for out-of-town visitors. By optimizing landing pages using thoughtful, clear content — with an SEO focus — we boosted site traffic immediately.