Donating the Purrfect Brand and Website

Three Key Opportunities

Redesign the SPCA website for easier navigation

Clarify the brand’s services and identity

Update the logo and visual identity

An Improved User Experience When Searching for Pets

SPCA-NN’s old site barked with opportunities for improvement in terms of overall design and general navigation. By reworking the look and feel of the site, we helped SPCA properly display images to better attract potential pet owners with their future furry friends.

When users first land on the new site, they are immediately connected to homeless pets through the pet cinemagraphs that greet them. This element of the site tied the brand strategy we developed into one cohesive, interactive online experience.

A Clarified Brand and Purpose Statement

From the get-go, SPCA-NN made clear it is often mistaken for the Nevada Humane Society, indicating the need for a stronger brand.
While people may have been generally aware of the SPCA-NN’s mission as an adoption center, there wasn’t a brand differentiator that captured who it is as a regional organization. It needed a unique and distinct brand that could stand alone and stand out.

After a thorough process of establishing the new brand and pinpointing the organization’s goals, we helped transform its passion into purpose:

To connect humans and animals to bring joy, love and compassion to the local community.

A Visual Refresh with Impact

SPCA-NN’s previous logo was ready for a transformation. The logo featured a subtle call to animals with a single dog paw, and included their former tagline, “Rescue, Adopt, For Life.” We knew a new logo and visual identity would stem from the new brand identity.