Featuring content designed to grab the attention of international travelers and search engines alike, the site launched with a massive increase in organic sessions, vacation package viewings, page one keywords and position one keywords. This growth continues as we constantly look for new ways to optimize content for The Islands of Tahiti.
The Islands of Tahiti
An Optimal Experience for an Optimal Travel Destination
How do you boost organic search sessions by 77 percent for an entire island nation? Very carefully and methodically.
Optimizing a New Site for an Entire Nation
Tahiti Tourisme, the Polynesian country’s official destination marketing organization, sought to drive more visitors to its islands, particularly its lesser-known destinations. Knowing that travel site search results are extraordinarily competitive across the board, we devised a digital, multi-lingual marketing strategy designed to resonate across the globe.
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Three Key Challenges
Going head-to-head with competing sites by creating top-ranking content
Appealing to a global audience while boosting sales of vacation packages
Broadening the website’s reach by expanding its digital presence to 18 regions
Highlights
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51
%
Increase in sessions
-
53
%
Increase in organic traffic
-
98
%
Increase in conversions
-
16.9
%
Average page load
Optimizing Content to Compete with Challengers in the Same Space
To create a performance-driven site, we incorporated international SEO practices and optimized content across multiple languages to appeal to travelers across the globe.
We began with a deep dive on the .com site, which offered the most opportunity for growth. Keyword discovery pointed us to the need for content that would resonate with the target audience. From titles to meta descriptions and URLs, we thoroughly optimized the entire site, leaving no stone unturned.
The result? Number one on Google.
Broadening the Site’s Appeal to a Global Audience while Boosting Vacation Package Sales
Content Optimization is King
There’s a balance you need to strike between useful, relevant information and content that gets the attention of search engines. Our content overhaul focused on maintaining this delicate balance by adding blogs and content that simultaneously informs readers and sends unmistakable signals to search engines.
A More Personal Experience
First, the obvious: not all travelers are in the same stage of their journey. Some are kicking around ideas while others are ready to book a vacation. By digging deep into SEO trends, we can better speak to them wherever they are, providing a more personalized experience.
Expanding the Site’s Reach for a Global Audience
Google appreciates knowing which language a site is speaking. It not only boosts search results, but it better serves the audience with relevant information in their native tongue. Win-win, right? We optimized each page for 18 different regions across the world, broadening The Islands of Tahiti’s message to a truly global audience.
Outcomes
-
51
%
Increase in sessions
From a year-over-year perspective, the number of visits to the site went through the roof, with a more than 51 percent increase
-
53
%
Increase in organic traffic
Known as the holy grail of search, organic traffic saw a major boost after Noble’s efforts.
-
98
%
Increase in conversions
Stakeholders rejoice: Book Now Conversions are nearly double since launch
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16.9
%
Average page load
The time it takes to load a Tahiti page is now significantly lessened
-
2.3
%
Bounce rate decrease
As time goes on, the rate of people abandoning the site continues to drop
-
271
%
Position one keyword increase
Additionally, page one keywords are up by 172%
Awards
- Communicator Awards Award of Excellence – Nonprofit Website
Ready to get to work?
Lets make this year your best yet.
