Publicis Mojo contracted Noble Studios to build a Facebook contest to get the word out about AirAsia Australia's inaugural flight from Sydney, Australia, to Kuala Lumpur.
Build a Facebook app that allows users to drag and drop up to 302 friends into specific plane seats.
Tag up to 50 friends and output a tagged image of the number of seats the user has filled.
Save all entries with the ability for the client to review every entry, total number of entries, and ultimately choose a winner.
Within the two days of being live, the contest had more than 4,000 users. As of May 15, 2012, there were more than 11,000 completed entries and the contest increased the Facebook page by 20,000 "Likes."