“Get A Little Out There” Experiential Campaign

Three Key Opportunities

Connect in-state and out-of-state audiences through rural exploration.
Unite Nevada locals and visiting travelers by showcasing the state’s lesser-known destinations and inspiring both groups to venture beyond traditional city hubs into the heart of Nevada’s rural communities.

Deepen connection through Valuable Personalized Experiences. Create authentic, sensory moments — from virtual reality dark-sky journeys to hands-on saloon activations — that help audiences feel Nevada’s adventurous spirit rather than simply hear about it.

Convert brand engagement into action through innovative digital executions, immersive virtual reality experiences, pop-up saloons and clothing collaborations. 

Tents. Bars. VR and Stars. One Wildly “Out There” Brand Experience.

We brought Travel Nevada’s brand to life through immersive activations designed to spark curiosity and inspire exploration. The Space Out in Nevada: 360-Degree Immersive VR Experience debuted in partnership with Chicago’s Adler Planetarium, using scientific data to contrast Chicago’s 35 visible stars with Nevada’s thousands. This eight-minute, research-driven VR journey transported participants to Nevada’s darkest skies, highlighting the vastness and serenity of the state’s open spaces. The campaign expanded through high-traffic urban activations at Pioneer Court in Chicago, followed by roadshow events in Seattle and Redmond that reached audiences of urban escapists, cultural explorers, and outdoor enthusiasts. Meanwhile, the Silver & Black Saloon transformed Raiders game days into immersive showcases of Nevada’s Sagebrush Saloons, complete with authentic detailing, Basque Picon Punch, and western-inspired games. Together, these activations combined data, design, and storytelling to bring Nevada’s adventurous spirit directly to those most ready to “Get a Little Out There.”

A One-of-a-Kind Experience Where In-State Meets Out-of-State.

While many people in the state were already familiar with Travel Nevada, we needed to bring the brand to life with wild-at-heart, immersive activations. From VR experiences in Chicago to a custom-built pop-up saloon, each activation encouraged people to “Get a Little Out There” while seamlessly connecting the in-person experiences to ongoing digital engagement.

Transforming Engagement into Valuable Personalized Experiences

Every Get a Little Out There activation was built around the idea of crafting a Valuable Personalized Experience — a moment that could only happen in Nevada and could only feel this real through connection. Each display, event, and activation became an embodiment of what Noble Studios and Travel Nevada do best: create VPE’s that turn audiences from spectators into participants. Whether it was standing inside a VR headset under thousands of digital stars or grabbing a Picon Punch at the Silver & Black Saloon, every detail was designed to spark curiosity, conversation, and genuine emotion. These were not just branded moments — they were lived experiences that invited people to see, taste, and feel Nevada’s spirit firsthand. Across every touchpoint, Noble and Travel Nevada worked hand-in-hand to ensure the campaign delivered something far deeper than engagement metrics — it delivered connection, discovery, and a lasting sense of what it means to truly get a little out there.