Brand Strategy & Brand Services
Our brand strategy and identity development services help you create a brand that thrives in a digital-first, modern marketing landscape. That starts by creating a brand platform and positioning that defines what you stand for, how you benefit people and why you stand out.
A Digital-First Branding Agency
We believe a brand should perform for an organization. It’s not just a logo. It’s not just a tagline. It’s not just marketing or a set of guidelines in a book that sits on a shelf. It’s the essence of who you are as an organization. Your spirit.
For a brand to truly be a Performance Brand, it has to be rooted in truth, simplicity and emotion.
Truth — A brand strategy and positioning have to be based in reality, otherwise the “bullshit detector” will go off quickly internally and externally.
Simplicity — We don’t mean simplistic. There should be depth and dimension as well as clarity. If it’s clear, an internal team will know exactly how to leverage it, messaging and visual identity will come to life in amazing ways and customers will intuitively know what the organization stands for.
Emotion — Brands create transformational relationships, and that happens by building emotion into your brand.
Let’s Work Together
Considering updating your organization’s branding efforts? Our team brings vast experience in logo design, branding, positioning statements, messaging and more. Get in touch with us to see how we can help.
Marketing that Resonates
How will our Performance Brands process help your organization in this digital-first world? Going through our process to build a solid brand platform will become the foundation of your organization for years to come — helping you make business decisions, guide behavior and create marketing that drives action.
A United Front
A united internal team rowing in the same direction, because they all speak the same language and understand what your organization stands for, how it benefits people and why it stands out.
Brand messaging and visual identity that is consistent, engaging and truly reflects who you are and what makes you special.
Unique Value Propositions
A brand position that creates differentiation or distinction within your competitive set, so people understand why you are a better choice for them.
What Our Partners Think
” Noble Studios never came across as a typical agency. They were very available, responsive, and thorough in their deliverables. They expressed a real commitment to our success and were always looking out for our best interests. ”VP of Sales & Marketing, Central Coast Tourism Council
” Their relationship building really stands out. They’re also flexible and have been very upfront with what they can and can’t deliver. They’ve had great communication and their work is excellent. ”CEO, Rail Delivery Services
” The quality of Noble Studio’s work was phenomenal. Our website is beautiful… The video still gives me goosebumps every time I watch it. The website is so easy to use because all the information and resources are accessible. ”Executive Director, Crisis Support Services of Nevada
” They worked with us to conduct some prelaunch testing of the UI … They distinguish themselves in rising to the occasion on some very unique challenges from us. ”Head of Product , Healthy Lifestyle Brands
When you’re authentic, customers will feel that and connect with it. We know consumers click more, visit more, watch more and spend more when they feel something. Connection leads to conversion. Here’s a look at our brand-related services.
Creating a Digital Brand Identity
Noble Studios conducts both primary and secondary consumer research to help inform on brand awareness, perception and sentiment. We achieve this through online surveys, focus groups, social listening, “secret shopping” and more.
Brand Strategy and Positioning
Our brand strategy process helps you develop a brand platform, which acts as your brand’s — and your organization’s — North Star. It ensures your team and your partners are all rowing in the same direction by developing and defining your brand purpose, brand vision, brand personality, brand values, brand promise and brand positioning.
Naming a company or product can be an intensive and extensive process, filled with subjective opinions and emotions. Sometimes the magical name happens quickly, but often it takes many options and many rounds to find that perfect, unique, trademarkable fit.
Brand messaging is the art of taking the behind-the-scenes strategic language and translating it into something poetic enough for public eyes and ears. And in this case, it is the poetry of distillation and simplicity that makes for brilliance in a Performance Brand. We do this through brand mantras, mission statements, brand scripts and voice/tone guidelines.
A strong brand line can act as a brand’s unifying force across disparate digital marketing channels, allowing for companies to leverage the distinct strengths of these various channels while maintaining a consistent thought, always making it clear what a brand stands for.
A logo cannot, and should not, deliver a brand’s entire message. But it can convey a personality, help enhance a feeling of connection and begin to tell a brand’s story. Your brand strategy and personality will often dictate whether your brand calls for a simple wordmark or lettermark logo, a more conceptual icon mark, an emblem mark or a combination.
A brand mantra video is your brand platform translated into an emotionally compelling, engaging video that announces your brand purpose to the world and inspires and aligns your internal teams. We believe a brand mantra video is at the core of every Performance Brand, and no company’s website should be without one. Remember, when people feel more and associate more, they click more, visit more, shop more and buy more.
Featured Branding Case Studies
Sound like a good fit?
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