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SPCA of Northern Nevada

Donating the Purrfect Brand and Website

We selected the Society for the Prevention of Cruelty to Animals of Northern Nevada to receive the Noble Deeds grant for pro bono digital marketing services. The result is an award-winning site redesign that’s gained national recognition.

Donating the Purrfect Brand and Website

Building the Bridge Between Humans and Homeless Pets

SPCA-NN recognized that Northern Nevada’s growing population would require increased pet needs. However, as a non-profit, the group relies heavily on donations to stay afloat. We stepped in as part of our annual Noble Deeds program, leveraging our full palette of creative digital performance marketing services to deliver a rebranded and redesigned website to connect homeless pets with loving owners.

 

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Three Key Opportunities

Redesign the SPCA website for easier navigation

Clarify the brand’s services and identity

Update the logo and visual identity

Outcomes

  • 150 %
    Increase in mobile traffic
  • 70 %
    Increase in New Visitors
  • 160 %
    Increase in Organic Traffic
  • 10 K
    Partner Referrals
SPCA Photoshoot

An Improved User Experience When Searching for Pets

SPCA-NN’s old site barked with opportunities for improvement in terms of overall design and general navigation. By reworking the look and feel of the site, we helped SPCA properly display images to better attract potential pet owners with their future furry friends.

When users first land on the new site, they are immediately connected to homeless pets through the pet cinemagraphs that greet them. This element of the site tied the brand strategy we developed into one cohesive, interactive online experience.


A Clarified Brand and Purpose Statement

From the get-go, SPCA-NN made clear it is often mistaken for the Nevada Humane Society, indicating the need for a stronger brand.
While people may have been generally aware of the SPCA-NN’s mission as an adoption center, there wasn’t a brand differentiator that captured who it is as a regional organization. It needed a unique and distinct brand that could stand alone and stand out.

After a thorough process of establishing the new brand and pinpointing the organization’s goals, we helped transform its passion into purpose:

To connect humans and animals to bring joy, love and compassion to the local community.

SPCA Brand Book

A Visual Refresh with Impact

SPCA-NN’s previous logo was ready for a transformation. The logo featured a subtle call to animals with a single dog paw, and included their former tagline, “Rescue, Adopt, For Life.” We knew a new logo and visual identity would stem from the new brand identity.

Building a Better Future for the Brand

To help SPCA-NN stand out from other regional branches of the SPCA, Noble Studios designed a new logo using a single stroke line that connects homeless pets with loving families, underlining SPCA-NN’s close connection with the community and the impact it has on both owners and animals. With the new brand platform and logo, we designed a brand book of visual and messaging guidelines SPCA-NN could refer back to in the future.

spca logo redesign
spca brand position
spca logo variations
spca brand guidelines
spca logo pattern

A Visual Transformation

To best communicate the organization’s mission and connect people with homeless pets, Noble Studios provided new photography and video, transforming the site into a sleek, modern and engaging experience.

boy with dog
person viewing spca website on laptop and smartphone
SPCA kittens
spca pin
spca staff photos
spca dog adoption
SPCA Brand Book
spca photography
logo animation
logo on bandana
spca photography
spca responsive website
spca cat video
spca dog photography

“We are beyond grateful for the entire Noble Deeds team and all their compassionate hard working learning about animal welfare, our organization, our philosophy and goals.”

Jill Dobbs – Executive Director, SPCA

Outcomes

Armed with a new website and brand identity, the SPCA team now has everything it needs to keep providing for the homeless pets and owners of Northern Nevada.

  • 150 %
    Increase in mobile traffic
  • 70 %
    Increase in New Visitors
  • 160 %
    Increase in Organic Traffic
  • 10 K
    Partner Referrals

Awards

  • Communicator Awards Award of Excellence – Nonprofit Website
  • AAF Reno Addy Awards Gold Award for Brand Book Design
  • AAF Reno Addy Awards Gold Award for Logo Design
  • AAF Reno Addy Awards Gold Award for Pro Bono Online/Interactive Website
  • AAF District Addy Awards Silver for Brand Book Design
  • AAF District Addy Awards Silver for Logo Design
  • AAF District Addy Awards Silver for Pro Bono/Online Interactive Website
  • W3 Awards Gold Award – Nonprofit Website

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