Noble Studios is thrilled to announce a new partnership with Fremont Street Experience, one of the most iconic and energetic destinations in Las Vegas.
Located in the heart of downtown, Fremont Street is a five-block entertainment district known for its dazzling light shows, legendary casinos, live music and nonstop spectacle.
The collaboration marks an exciting step for both teams as they work together to evolve Fremont’s brand identity and celebrate what makes this historic destination so unforgettable.
“We were looking for a creative partner who could help us tell a bigger story, not just about our events or attractions, but about Fremont Street as a place,” said Dana Reynolds, VP of Marketing, FSE. “Noble Studios immediately understood the heart of who we are and where we’re going.”
Five Blocks of Pure Vegas
There’s nowhere quite like Fremont Street. “Nowhere else in America offers millions of dollars in free entertainment night after night. Fremont Street is pure Las Vegas, and with Noble Studios, we’re ready to showcase that spirit louder and bolder than ever before,” says Andrew Simon, President & CEO, FSE.
Beneath the world’s largest LED canopy that showcases music videos and light shows, visitors zipline past historic casinos and gather nightly to dance to live DJs and the free Downtown Rocks concert series. It’s the birthplace of Las Vegas, a living tribute to neon and nostalgia that still manages to reinvent itself daily.
“Fremont Street Experience is electric,” said Noble Studios CEO Jarrod Lopiccolo. “It’s raw, it’s unpredictable and it thrives on constant transformation. That energy is exactly what drives our team. We’re all in.”
With an ever-changing lineup of events, Fremont Street is a full-on experience and not just a destination.
Shaping What’s Next for Fremont St.
Noble Studios is leading a brand campaign that reimagines how Fremont Street Experience shows up in the world. Not just as a collection of attractions, but as a singular, unforgettable place.
The work includes a refreshed visual identity and new brand architecture to support everything from Viva Vision and Downtown Rocks to niche offerings like Locals Originals and Country’s Next Big Thing. While legacy elements like the Fremont Street Experience logo and SlotZilla remain, Noble is crafting sub-brands and visuals that help each experience feel distinct, yet unmistakably part of the Fremont story. It’s a bold, creative challenge and a perfect match for a place that defies expectations.
With downtown Las Vegas evolving and visitor expectations shifting fast, this work arrives at a pivotal moment. Fremont Street has the momentum, the legacy and the audience.
If your destination is ready to break through the noise and own its story, Noble Studios is ready to help.
