Noble Studios Partners with New DMO, San Francisco Peninsula

We’re thrilled to announce our new partnership with The San Francisco Peninsula (a Convention and Visitor’s Bureau). Together, we’ll unveil the vibrant new San Francisco Peninsula brand, a beacon for year-round adventure.

“Teaming up with Noble Studios presents a huge opportunity to show people the Peninsula has way more going for it than just meetings and events,” said John Hutar, President & CEO of the San Francisco Peninsula. “Noble’s knack for compelling storytelling and promotion of mindful travel makes for an ideal fit to help us put the Peninsula on the map as a diverse hidden gem.”

Igniting Tourism 

In 2022, the organization rebranded from The San Mateo County/Silicon Valley CVB to The San Francisco Peninsula. Prior to the rebrand, the organization was primarily focused on marketing to the meetings and conventions audiences, but with the new brand the destination is looking to attract more leisure travelers.

“We seek out teams that share our love of sustainable travel and beautiful places. It’s safe to say the Peninsula team really encapsulates that spirit, said Noble Studios CEO Jarrod Lopiccolo. “We will work together to chart a new course that authentically conveys the wonder, adventure and Northern California vibe that infuses this special destination.”

With Noble’s help, the region will welcome travelers with its treasures at every turn, from memorable urban adventures to scenic coastal drives and everything else the Peninsula has to offer.

Authentic, Adventurous Offerings Captivated Our Team

Spanning from Pacifica to Pescadero along the Pacific Ocean, San Francisco International Airport south to the Palo Alto area along the bay, and the redwood studded Santa Cruz Mountains in between, the San Francisco Peninsula encompasses a range of cultural, academic, recreational, and natural landmarks across its borders.

The Noble Studios team recently made an immersion trip to San Francisco Peninsula and were immediately captivated by the Peninsula’s laid-back NorCal energy. What our team found was charming neighborhood experiences and world-class dining, towering redwood forests and, of course, a stunning Pacific coastline peppered with eclectic beach towns. From strolling the shops and restaurants of Burlingame to the awe inspiring Half Moon Bay, the San Francisco Peninsula provided the full wealth of California experiences packaged into a friendly, easy-to-access destination.

From transportation infrastructure to elite academic institutions to recreation areas and historic estates, the Peninsula landscape provides a diverse tapestry of nationally-known anchor points interwoven through the region.

Noble is excited to tell the story of this region in order to help more potential visitors discover the area’s world-class cuisine and dramatic landscapes responsibly.