Associate Director of Performance Marketing
Amanda Tietjen believes the best brands don’t chase algorithms. They chase understanding. As Noble’s Associate Director of Performance Marketing, she helps companies connect with the real people behind the clicks—what they need, how they search and why they choose.
Amanda joined Noble Studios as a junior strategist and spent the next six years becoming a trusted expert. Now, Associate Director of Performance Marketing, she’s led award-winning performance marketing programs across B2B, SaaS, finance and travel. She’s known for translating complexity into clarity and building systems that scale without losing their soul. Her passion lies at the intersection of organic search and AI, where meaningful connections take shape.
Search is part science, part story for Amanda. A space where behavior meets solution and curiosity meets clarity. She blends SEO tactics with behavioral insight to craft strategies rooted in empathy and powered by data. Her work has been recognized by the industry, including being named a finalist for the BrightEdge Edgie Search Innovation Award, a Conductor Women in Search honoree and Marketing Newcomer of the Year by the Reno-Tahoe AMA.
Outside of work, Amanda recharges through dirt and downtime. You’ll find her hiking local trails, gardening in the sun, or curled up with a book that flips her perspective. In summer, she heads to Lake Almanor for water skiing and campfire nights. In winter, she hits the slopes or gives in to her homebody side with a cozy meal, a thick cardigan and a familiar playlist on repeat. That rhythm between movement and stillness, instinct and insight, shapes the way she works and leads.
“Push your ideas as far as they can go. Never settle for the first thing you think.”
Stella Bugbee