Season Lopiccolo

Sitting in our Reno, Nev. office, it can be hard to believe what Noble Studios has become over the last 15 years. Season Lopiccolo, our noble COO, never imagined we’d evolve from a single-laptop web design company to a full-service creative digital performance marketing agency with nearly 50 employees operating in two countries. She says it helped to be a little naïve at the beginning.

Her role has changed over time just like our service offerings. These days, she oversees all financial, HR and legal matters. She ensures that we’re operating efficiently and sustainably while planning for future growth. When we needed a better model for servicing our clients, Season hatched the idea for our PODS. When we wanted to make a positive impact on our community, she founded the Noble Deeds committee, which she is still the executive director of.

Season takes personal responsibility for fostering our authentic and transparent company culture. A mentor once told her that she needed to be “kind, not nice.” Translation: Don’t let being nice get in the way of being honest and creating the best possible product. Because of Season, we operate with that idea in mind both internally and with our clients.

Our COO strives to lead by example and embrace our company mission to be better every day. Instead of simply staring at a wall that stands in her way, she seeks the tools to build a ladder and learn. She encourages Noblebots to do the same.

When it comes to Noble, she has a lot of things to be proud of like the work we’ve done for clients such as Autodesk, The Islands of Tahiti, Yosemite, and the University of California. But the thing that gives her the most joy is the people. Our employees are the engine behind our success, and when Noblebots transform before her eyes from developers into team leads and from designers into creative directors, that’s the ultimate victory.

She gets that same sense of victory playing board games and climbing mountains. When she’s not challenging her latest Scrabble opponent (any takers?), you’ll find her outside hiking, running and fly fishing with her husband and two kids. Season’s next personal challenges include hiking more than 50 miles through Patagonia and summiting Mt. Kilimanjaro.

An avid reader and creative writer, she proudly graduated from the University of Nevada, Las Vegas, where she earned a bachelor’s degree in English.