The Waterfront Beach Resort is recognized as one of Huntington Beach’s premier luxury oceanfront resorts, set along a coveted stretch of Southern California coastline that draws travelers back again and again.
But as search behavior around travel planning continues to shift quickly and AI-driven discovery alters how information surfaces, it’s become more challenging to stand out clearly in the moments when travelers are deciding where to stay. Because travelers can compare so many different options at once, they tend to abandon the booking process if they encounter any friction. And in a market dense with coastal resorts and competition, effective travel and tourism marketing requires both strong presence and highly-effective coordination.
To better meet these challenges head-on, The Waterfront Beach Resort has selected Noble Studios to partner and execute on a Strategic Performance Audit and Integrated Performance Retainer designed to bring greater focus to how the property shows up across digital channels.
Meet Waterfront Beach Resort
The Waterfront Beach Resort operates as a distinctive property within a larger hospitality brand. While carrying a global Hilton flag, the resort maintains its own digital presence and supports multiple onsite experiences and outlets, each with a distinct audience and role in the guest journey. Dining, wellness and entertainment all influence how the property is discovered and ultimately chosen.
Their internal team manages initiatives and priorities across brands and platforms while keeping daily performance moving. The challenge is volume: more channels, more signals and more decisions layered on top of one another.
Discovery no longer follows a single path through Google. Travelers arrive to their choices through different channels and devices, increasingly guided by AI-powered tools that collapse the typical steps people take when planning a trip. At the same time, performance expectations continue to rise. The Waterfront Beach Resort recognized that addressing this reality required a more integrated approach, one that treats paid media, search and the website experience as parts of the same ecosystem rather than separate lanes.
This shift in the market is exactly why the resort decided to partner with us.
How We’re Working Together
Noble Studios is working with Waterfront Beach Resort as a strategic and performance partner, supporting both immediate needs and longer-term direction.
The engagement begins with a performance audit to gain a clear picture of how things are working today. Paid media, search visibility, audience behavior, messaging and competition are being looked at together to better understand where alignment could be improved.
From there, the work moves into ongoing paid media management, SEO and website support. Instead of treating each channel separately, the focus is on how they work together and support the full guest journey, including the resort’s different outlets and experiences.
We are focused on building a steady foundation that can adapt as technology and traveler habits change over time.
Looking Ahead
This partnership is about preparing The Waterfront Beach Resort for what comes next, without losing sight of what already works. With a clear performance framework in place, the resort is better positioned to respond to change with consistency and confidence.
The focus ahead is on executing upon a strategic Creative Digital Performance approach that drives measurable results while being continually refined and optimized around real guest behavior.
For hospitality brands navigating similar layers of complexity, Noble Studios helps bring clarity before execution. If your team is thinking through how paid strategy, search and website experience fit together in a changing landscape, let’s talk.
