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Somer Athari

Somer Athari

Associate Technical Director

Somer Athari embodies the success story of a professional who has expanded her craft by exploring various positions in the company. With over 17 years at Noble Studios, Jim Collins could say, she is the right person on the bus.

Somer is a results-driven Associate Technical Director with extensive experience administering Creative Digital Performance projects. With a blend of digital marketing expertise and business acumen, she has a rich understanding of the project planning to launch phases of the process. She has a reputation for being organized, hyper-focused on problem-solving, dedicated to getting shit done, and being the resident unicorn at Noble.

In 2014, Somer was named a Tech Star by Nevada’s Center for Entrepreneurship. She has also managed more than 45 award-winning projects for some of the agency’s largest clients.

Passionate about the Reno community, Somer is a past president of the Reno-Tahoe American Marketing Association, where she served 5+ years as an active board member. Additionally, she was involved in the House of Genius Reno Chapter, and held a Board of Directors position on the Sierra Regional Roller Derby league in 2021-2022.

Somer earned her bachelor’s in English and certificate in Project Management Essentials from the University of Nevada, Reno. She also studied abroad in Alicante, Spain at the Universitat d’Alicant.

Outside of work, Somer is passionate about getting the most out of life. She is obsessed with traveling both domestic and international, having visited 18 different countries and around half of the US states, but most recently spends much of her time at the family farm where she’s learns as much as possible about off the grid living and sustainability.

“Taken out of context, I must seem so strange.”

Ani DiFranco
Notable Mentions
  • NCET 2014 NCET Tech Star
  • Google Google Analytics Certified
  • Industry Related Awards 100+ Awards