With the new site unveiled and the search efforts underway, Blue Heron saw an immediate improvement in organic traffic, conversions and time on site.
Blue Heron
Elevating Elegance through Creative Digital Performance
A Las Vegas-based design-led development firm for ultra-luxury homes sought deeper connections with its target audience of top-tier homebuyers. Noble’s search, content and design solutions raised awareness around the brand while targeting just the right audience looking for a firm that could turn their dreams into reality.
A Luxury Brand Takes Flight
Design is the lifeblood of this Nevada-based luxury homebuilder. So, when it came time to introduce the world to its newest home offerings, the firm tapped the Noble team for a look and feel that matched its premium brand. Content optimization and search marketing efforts rounded out the project.
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Impact
-
5
x
Goal completions
-
+108
%
Organic traffic increase
-
16
x
Unique contact form submissions
-
+292
%
Communities session duration
To put it simply, creative digital performance marketing is the passionate and constant pursuit of “Better Practices,” rather than the passive acceptance of current “Best Practices.”
Best practices are backward-looking, only relying on what has worked in the past. We don’t live in the past and we’re unwilling to accept the status quo. We’ll never kowtow to “sacred cows.”
This is not to say creative digital performance is a philosophy rooted in reinventing the wheel, though. It’s not. We accept that the wheel is a pretty damn smart invention. It spins. It rolls. It carries things. It gets you places. It works really well.
However, wheels have not rested on their laurels. They’ve been optimized over time. They’ve become sturdier, lighter, faster, grippier – hell, some wheels even pay you a fortune – they’ve become generally more awesome. They’ve become better.
So, best practices are the baseline. Then we strive to make best practices better through our proven approach, which includes a foundational UX philosophy, the humanization of data and digital overall, data-informed as opposed to data-driven decision making, agile creative and performance teams working together to iterate and the use of creativity and craft to drive performance.
After all, marketing is driven by human behavior. Human behavior changes. Tastes evolve, technology advances, winds shift, new trends take hold. Best practices can very easily become “past practices” if we’re not paying attention. So we practice making our practices better. And better. And better practices.
Tell the Blue Heron story simply and beautifully to inspire clients to make their dreams a reality.
Exclusivity and premium experiences are at the heart of the Blue Heron vision. With Blue Heron’s new brand book came the opportunity to interpret the firm’s brand, voice, tone and business in a way that supported SEO goals while still painting a picture of luxury.
The project represented a collaborative process between Noble’s content writing team, creative team and performance marketing team to create aesthetically-pleasing page experiences that would be ranked by Google and found by the target audience. These new pages accommodate long-form performance copy with an eye toward keeping the luxurious, high-end feeling associated with Blue Heron homes.
Inspired by the Brand
The design is driven by the client’s brand purpose statement as well as its portfolio of high-end work. To match the premium quality of the Blue Heron brand, we incorporated subtle use of the brand shapes, bringing delightful discovery of hidden brand elements. The result is a visually compelling user experience showcasing the awe-inspiring custom homes and Blue Heron’s personality.
Create a strong digital presence through SEO and paid tactics.
After migrating the site, our team worked to create Hubspot landing pages in an effort to drive more visits and, ultimately, more conversions for the client. Our role also was to keep an eye on the site’s technical health, optimize pages for search and develop new content to address gaps and create opportunities around mission-critical keywords. These efforts gave the pages a major boost in the eyes of search engines. We also optimized key pages and made important updates to metadata, all of which serves to heighten awareness of the Blue Heron brand in the eyes of its target audience.
Performance
With paid search, our performance marketing team focused a strategic campaign to elevate high-performing brand keywords where Blue Heron wasn’t quite reaching the top spot. We also targeted home buyers in Las Vegas and Southern California using high intent Google search campaigns to reach users searching for brand relevant terms.
“Going into our collaboration with Noble Studios, we knew the site had to feel premium, incredibly personal and ultra exclusive. The Noble team delivered in a highly impactful way. We are extremely happy with the end result and we get compliments all the time on the new site!”
Tyler Jones, CEO & Founder
Impact
-
16
x
Unique contact form submissions
-
5
x
Goal completions
-
+108
%
Organic traffic increase
-
+292
%
Communities session duration
Awards
- Hermes Creative Awards Platinum Award for B2C Website
- AAF Reno Addy Awards Gold Award for Online/Interactive Websites
- AAF Reno Addy Awards Gold for Consumer Website
Ready to get to work?
Lets make this year your best yet.
