Anya Batara

Whether she’s orchestrating paid media campaigns, composing tunes or singing her heart out at karaoke night, Senior Performance Marketing Manager Anya Batara marches to her own beat. And of course, seeing clients reach their goals is music to her ears.

Anya’s dynamic background in both agency and in-house performance marketing services has bolstered her skillset with experiences across entertainment, B2B, DTC and real estate. These days, she’s all about travel and tourism (and that #AgencyLife, lucky for us) because there’s always something new to learn. She helps brands shine with high-impact, cross-channel paid media campaigns that boost their visibility, engagement and bottom lines.

Anya split her childhood between sunny Manila and sunnier Las Vegas. She studied Music Performance – classical guitar – at the University of Nevada, Las Vegas. (If you ask her, it’s not so different from performance marketing, what with the real-time adjustments and audience engagement.) Her creative talents complement her strategic skills, helping her think outside the box, tell stronger stories, understand people and create relevant personal experiences.

When she’s not making sweet PMAR music, you can find Anya traveling, painting miniatures, practicing odd musical instruments, performing with her pop group, beating the competition at trivia night or fine-tuning her escape room skills. In short, she lives the agency life IRL: fast-paced, always interesting and most importantly, never bored.