Destination Irvine Chooses Noble Studios as Marketing Partner for Next Chapter

Noble Studios is pleased to announce our new partnership with Destination Irvine, the destination marketing organization (DMO) for Orange County’s vibrant city of Irvine. 

Situated in the heart of Southern California, Irvine offers a distinctive blend of experiences, from its sports facilities and business centers to local restaurants and outdoor spaces, creating an authentic Southern California destination for both business and leisure travelers.

“Onboarding with the Noble Studios team has been a dream. Their approach to brand development is strategic and collaborative and rooted in research. Throughout the process, the Noble team has taken the time to listen, one-on-one, to each stakeholder to hear our needs and goals. We couldn’t be more excited about where our creative and brand development is heading, and we’re excited to continue planning our future together.” said Misty Bond, Executive Director at Destination Irvine.

Building on Irvine’s Unique Position

The Southern California tourism landscape presents both opportunities and challenges for emerging destinations. Irvine brings a unique combination of amenities, location and experiences to the region, with significant potential to expand its presence in the tourism conversation. 

“We’re thrilled to kickstart this relationship with Destination Irvine and help tell the captivating story of this extraordinary destination that has captured our hearts in Southern California,” said Jarrod Lopiccolo, Noble’s CEO and co-founder. “Our teams share a deep passion for showcasing Irvine’s unique character and endless possibilities, inspiring visitors to create unforgettable memories in this remarkable city.”

As Southern California prepares to host several major international sporting events, including the 2026 FIFA World Cup and 2028 Olympic Games, Irvine’s world-class athletic facilities position the city as an ideal training destination for international teams and athletes. 

The city’s central location in Orange County, combined with its modern infrastructure and proximity to major attractions and venues, creates a strategic advantage for both event organizers and visitors. With a growing reputation in the sports tourism sector and established strength in business travel, Irvine is well-positioned to welcome an increasingly diverse mix of visitors in the coming years. 

Destination Irvine sought a marketing partner to help showcase these strengths and connect with key audiences across the tourism sector.

A Comprehensive Marketing Approach

Our comprehensive approach combines strategic thinking with creative execution to elevate Destination Irvine’s presence in the competitive tourism market. Through seven core service areas, we’re building a foundation for sustainable growth and increased visibility:

• Our Brand Strategy & Brand Services create a distinct brand identity for Irvine based on strategies that thrive in today’s digital tourism landscape.
• Through Search Engine Optimization, we build destination visibility by putting Irvine’s unique offerings front and center for travelers searching for Southern California experiences.
• Our Paid Media Marketing gets compelling content about Irvine in front of business and leisure travelers while standing out in the competitive tourism market.
• Noble’s Creative Services and Content Marketing Services boost destination awareness by sharing Irvine’s authentic stories on the right platforms at the right time.
• Through Web Design, we craft exceptional user-centered digital experiences that showcase Irvine’s diverse offerings with responsive designs driven by data.
• Our Marketing Analytics help you understand your growth like never before by better understanding visitor behavior and campaign performance.

By bringing these services together in a coordinated approach, we’re helping Destination Irvine build momentum for the opportunities that lie ahead.

A Pivotal Moment for Destination Irvine

The next few years hold extraordinary potential for Irvine. 

As Southern California prepares to welcome the world for the 2026 FIFA World Cup and 2028 Olympic Games, Irvine’s world-class athletic facilities and strategic location position it as an ideal host for international teams and training camps. 

Combined with the city’s growing reputation for business travel and unique attractions, these major sporting events create unprecedented opportunities to showcase Irvine to a global audience.

Jarrod added, “Irvine is full of energy right now. With major global events on the horizon, we’re excited to help tell their story to an international audience. This is going to be truly special.” 

As the tourism landscape evolves, Noble Studios brings proven destination marketing expertise to help Irvine seize its moment. Drawing from our extensive experience partnering with tourism organizations worldwide [link to case studies], we’re ready to bring fresh energy to this exciting collaboration.

Learn how Noble Studios can elevate your destination’s presence through our travel and tourism marketing services.