Welcome Tom Duffy: Noble Studios Appoints New Head of AI Strategy
The creative landscape is transforming and Noble Studios is leading the charge. We're excited to welcome Tom Duffy as our new Head of AI Strategy, bringing his technical expertise and creative vision to our team at a pivotal moment in the evolution of creative digital performance marketing agencies.
For years we've helped brands navigate digital transformation but the AI revolution presents unprecedented opportunities for those willing to embrace it thoughtfully. Tom's appointment goes beyond simply adding technical capability to our team. It represents our fundamental commitment to ensuring AI serves human creativity rather than replacing it.
From Code to Creativity: Meet Tom Duffy
“We're all in on humans. And we're all in on AI. Both are not mutually exclusive," says Jarrod Lopiccolo, Noble Studios CEO and Co-Founder. "Tom embodies our belief that technology should unlock human potential, not limit it."
With an AI journey dating back to 2015 and experience spanning software development, digital marketing leadership and entrepreneurship, including roles as Director of Software at AmeriFirst and President of Streamworks, Duffy brings a varied background that uniquely positions him to bridge technical capabilities with creative needs and agency operations.
Freeing Creative Potential
In his new role, Duffy will focus on making AI a collaborative force that amplifies the distinctive talents of our team members.
"What I'm focused on is helping our teams automate the routine tasks that drain creative energy," Duffy explains. "By freeing up that creative collateral, we allow our people to devote more time to meaningful, strategic client work. It's about making Noble's team better at what they're already best at."
This approach aligns perfectly with Noble's AI philosophy: encouraging exploration, responsible use and purposeful innovation. Rather than chasing trends, Noble is developing practical applications that include custom-built GPTs, specialized AI agents, LLM-driven research tools and internal AI tooling strategies to enhance human creativity while delivering measurable client results under Tom's leadership. These tools aren’t just experimental. They’re already powering real solutions, streamlining workflows and reshaping how teams collaborate across departments.
With our team's expertise remaining the central driver of our strategy, creative and performance work and optimization, we're thoughtfully integrating AI tools to amplify human capabilities rather than replace them. Tom's leadership will guide this approach, reinforcing our commitment to shaping a smarter, more creative and more responsible digital future that puts client results and human creativity first.
Interested in how our strategic expertise can transform your brand's digital performance with innovative AI applications? Contact us to learn about our approach or schedule a conversation with Tom to discuss your organization's AI strategy.