Analyze, Interpret and Act: Unlocking the Real Value of Data
Noble Studios developed an integrated marketing campaign to raise brand awareness, boost the quality and quantity of leads, and better position data analytics company FICO as a market leader.
Cutting Through Noise to Reach the Right Audience
FICO boasts a portfolio of products that help businesses in 80+ countries make better decisions to drive higher levels of growth, profitability and customer satisfaction. Noble developed and implemented an integrated digital marketing plan that increases the number and quality of inquiries, drives brand awareness and supports the nurturing process.
Key Opportunity
Launch a campaign across eight countries following unique campaign structures, localized keywords and landing pages
Highlights
-
84
%
Increase in savings
-
300
%
Increase in leads
-
17.3
K
Keywords Added
Launch a Global Campaign
Noble provided digital strategy, content marketing, media buys, SEO, paid search management and conversion optimization for FICO’s global analytics campaign. Our team also optimized site architecture and content quality to maximize the organic search placement and user experience on FICO.com.
Campaign Strategy
We targeted content and ads to specific personae and keywords. This made it easier for people searching and scouring the big data analytics industry at different stages in the buyer’s journey. We launched this program in eight countries across North America, Europe and Asia — each requiring a unique campaign structure with localized keywords and landing pages. To track global performance, we integrated Google Analytics data with its CRM system and developed a robust marketing dashboard, while providing ongoing insights and recommendations.
Outcomes
-
84
%
Increase in savings
-
300
%
Increase in leads
-
17.3
K
Keywords Added
Lets make this year your best yet.
