Redefining a Luxury Destination Experience

Two Key Opportunities

Upgrade the site’s user experience and design to attract tech-savvy travelers

Track performance of digital marketing efforts and drive more visitors to the area

Upgrading the Site’s User Experience and Design to Cater to Tech-savvy Travelers

An extensive audit of the site’s structure and analytics showed that the client managed two separate mobile and desktop sites. To ease this workload, we consolidated each into a single responsive site with a single content management system.

Tracking the Performance of Digital Marketing Efforts and Driving More Visitors to the Area

Geo-location tracking provides targeted information, allowing Newport Beach to see and rank the popularity and effectiveness of the site’s content. Custom event tracking lets Newport monitor how user site engagement equates to actual visits to area businesses. It also enables the site owners to see how the weather in a user’s location impacts their likelihood to visit the area.

The site’s responsive framework allows visitors to seamlessly interact from any device. When creating the sitemap, we accounted for the two-click rule, which dictates that a customer is more likely to convert if they can get to the information they are looking for within two clicks.