With this success, Noble is helping Papillon expand into more international markets.
As Noble’s Performance Marketing team puts it, the best part about the relationship with Papillon is trust. With many years of having a good partnership, the Papillon team trusts Noble and over the course of this year it seems like that trust has continued to grow. This has allowed Noble to take some risks and experiment with new ideas. Without the trust that has grown over these past few years, Papillon may not have allowed Noble to experiment and take risks. Without taking those risks, Papillon may not have seen the growth that it has.
In all, revenue has increased across the board, while the impact of paid search activities on organic performance is through the roof. By targeting international markets and emphasizing tours with longer booking windows through an integrated organic and paid strategy, Noble helped Papillon maximize its capacity and revenue potential in the wake of some very challenging times.