As a result, the MidWeekend campaign garnered 2.7 million impressions and a total readership of more than 285,000 readers. A total of 380 room nights were booked from these efforts. When surveyed, 90 percent of participants felt they were more aware of San Luis Obispo’s midweek travel options than before.
The results of this integrated campaign were quite impressive, showing that the midweek can compete with the weekend when positively positioned. With so many participants willing to take another midweek trip in the future, this campaign should serve SLO well for years to come.