Changing Perspectives with a Website Revamp
This Noble Deeds project turned the spotlight on the Terry Lee Wells Nevada Discovery Museum (The Discovery), which is devoted to inspiring life-long STEAM-focused learning.
Creating a User Friendly Experience to Help Spread the Word
In a short time, the Discovery has positively impacted the community by providing fun and educational programs centered on STEM disciplines. The Discovery’s digital wish list included a new Content Management System, improved events listings and a chance to rebrand itself from a children’s museum to one that attracts a broad, general audience from across northern Nevada.
Three Key Opportunities
Showcase a robust calendar of events
Make it easier for the internal team to keep the website updated
Spread awareness of the museum’s value to people of all ages
Highlights
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47
%
Increase in page views
-
35
%
Increase in mobile traffic
An Engaging Calendar of Events
The redesign features an enhanced calendar that makes it easier for visitors to find classes and events that inspire a love for science, math and more.
An Updated Content Management System
By adding a user-friendly CMS from WordPress, we helped the Discovery’s marketing team more easily maintain and update content without needing HTML/CSS experience. Now when the Discovery adds new events and exhibits, its team can quickly change the content on the website to reflect the newest additions.
Website Enhancements To Make A Difference
Modern Exhibitions
Customizable modules allow the Discovery to easily build content that reflects their latest exhibitions.
In The News
A newly integrated newsfeed shines light on the Discovery’s achievements and upcoming events.
Online Donations
The nonprofit’s new site offers users a more streamlined process for donating and volunteering their time.
Raising Awareness about the Museum for Visitors of All Ages
By donating a complete website overhaul and related services, we were able to improve the Discovery’s overall digital marketing effectiveness. These efforts shifted the perception of the Discovery as a children’s museum to something bigger for the northern Nevada community.
“Having a user-friendly, responsive and feature-rich website is an important part of the museum’s transformation from children’s museum to world-class, hands-on science center.”
Patrick Turner – Discovery Marketing and Communications Director
Outcomes
-
47
%
Increase in page views
-
35
%
Increase in mobile traffic
-
34
%
Increase in overall sessions
Awards
- MarCom Award Gold for Nonprofit Website Design
Lets make this year your best yet.
