Email Marketing Case Study

Key Opportunities

Putting Travel Nevada in front of existing fans to encourage new travel

Getting more eyeballs on Travel Nevada’s content

Increasing partner referrals and conversions through email marketing efforts

Housekeeping: First Things First

Before we could kick off the actual email marketing strategy, we migrated Travel Nevada’s CRM over to HubSpot, which was a better platform for organizing and scheduling emails. As a Hubspot Partner, our team was uniquely equipped to support this transition. We established an extensive email calendar to gain consistency, plan for testing and ensure every email achieved its designated goal.

Shiny, New Stuff: A Refreshed Template

Noble’s Creative Services team developed a seriously sleek new email template for Travel Nevada. The new look was bold and image-heavy so that the client’s compelling headlines and photo assets could be featured. On top of the new design, we wrote strategic email prompts for the Travel Nevada team to base copy on.

Refining Content through Rigorous Testing

To increase Travel Nevada’s email open rate, Noble performed A/B testing and ongoing performance analysis on email marketing efforts to see what types of content performed best. Using the Customer Data Platform (CDP) Approach we were able to hone in on what had and hadn’t worked in the last email. Then in a continued effort to improve performance, we met with the Travel Nevada team regularly to brainstorm new content.

Design and Content Come Together

We designed specific content blocks for the new email templates to address each of the clients’ goals. This often consisted of lodging, restaurant, and events with CTAs to encourage partner referrals. The new look and feel of the emails combined with the rigorous content strategy wielded results. After nearly a year of working with Noble Studios on this email marketing campaign, Travel Nevada’s engagement numbers have skyrocketed and many of their KPIs have been reached and even exceeded.

Crafting a Quarterly Touch Point

Thanks to its collaboration with Noble, Travel Nevada now publishes a quarterly, updated visitor guide and newsletter that serves up trip inspiration for those considering traveling to the Silver State. By providing fresh content updates on what’s new and exciting, we’ve helped Travel Nevada add timeliness and increased relevance to its visitor’s guide as a complement to its print edition.