Creating Video Content That Drives Action

With over 60 percent of businesses creating video content to market their products, there is a lot of fluff to cut through in order to get your message across to customers, and we know that actionable video content is not always easy to create. Luckily, Think with Google recently published a guide with principles for transforming your video marketing from passive to actionable. According to Think with Google, there are 3 C's for creating video content that drives action: conversations, connections and conversions. Sparking conversation and engaging with your audience will let them know that you are interested in their thoughts and opinions. Posing open-ended questions in your videos and the accompanying descriptions can help to start this dialogue with your audience. It’s not enough to just engage with your audience. You must create entertaining and valuable videos that encourage users to stay involved and create connection. This can be done by asking a viewer to subscribe to your channel or newsletter, so that they never miss a video. A strong call to action will lead the user right into the last principle, converting casual viewers into customers. Nearly 80 percent of consumers are convinced to make a purchase after watching a brand’s video, so it’s hard to deny the effectiveness of video content. But don’t let this statistic mislead you. Video doesn't automatically equal sales. Make sure you are making it easy for your users to convert while they are watching or they will abandon, no matter how entertaining your video is. With these three tips in mind, you can work smarter when matching user intent and providing engaging and actionable video content. Read the full article by Think with Google, and learn about our content marketing services.