Paid Media Marketing
We’re a creative digital performance marketing agency that specializes in delivering potent paid search marketing services to our clients. Through extensive strategic planning, compelling creative and cutting edge technological expertise, we know how to leverage the power of Google’s algorithm and influence it in your favor so you can get in front of your audience and stand out from your competition.
Rise Above the Competition
From discovery and goal setting, strategy development, account buildout, ongoing account management to reporting and analysis — our comprehensive approach to paid search marketing empowers us to help you rise above your competition in the SERP, and drive home more leads to your website.
Reach your organization’s full potential with Paid Search and PPC Marketing Services from Noble Studios. Get in touch with us today.
Trusted Paid Media Marketing Experts
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4.8 Rating on Clutch.co
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Certified Google Partner Agency
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Google Analytics 4 Certified
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Best Data Activation Award
Benefits of Paid Media Marketing
Interactive
Paid search is interactive, intent-based marketing, so with an approach that covers all your bases and hones in on the wants and needs of your customers, you’ve identified a clear target and a full understanding of how to reach your audience.
Plays Well With Others
Paid media marketing can stand alone, but we think it performs best when it’s part of an integrated search approach that incorporates SEO to make the most of SERP real estate.
The Right Eyeballs
Your audience is already out there searching for your content. Proper SEO connects the dots between the two.
Paid Media Marketing Services
Audience, Keyword & Competitive Research
From initial research to the click that converts, our comprehensive Paid Media Marketing services will help your organization reach its goals.
Before launching any paid media marketing campaign, we conduct in depth audience reviews, keyword discovery and competitive research. We’re able to create a paid search marketing roadmap on how to most effectively target your audiences that integrates with all of your marketing tactics and business goals. We’ll use this roadmap to inform your paid media marketing campaign, and continually conduct ROI analysis so you know you’re getting the biggest bang for your buck.
Search Engine Marketing (SEM) Audits
Before any long adventure, you have to look under the hood and assess the condition of your engine. That’s exactly what we do with search engine marketing audits to reveal how your previous campaigns have performed so we can determine which keywords and channels yield the most potential for traffic and conversions.
We use this extensive assessment of your existing paid search activities to inform your paid media marketing strategy.
Bid Management
Paid search marketing involves bidding for ad space and specific high-converting keywords on the SERP. If you really want your ad up top on the SERP, you have to manage bidding in real time so you aren’t knocked off by a competitor. As hungry bears, we are tenacious and never give up in our pursuit to deliver the strongest results for your business that reach all of your key performance indicators (KPIs).
Conversion Tracking
You have conversion goals, and we have the tools to track them using advanced conversion tracking software such as HubSpot CRM and other leading analytical platforms. Through conversion tracking, we monitor engagement metrics and your customers’ paths to conversion that tell us what’s working and what’s not, so our team can help you optimize the customer experience. We ensure your key performance indicators (KPIs) are maintained while always keeping an eye for more opportunities to expand your market influence.
Conversion Rate Optimization
You don’t know what you don’t test — and testing is in our blood. Through conversion rate optimization (CRO) and experimentation, we’re able to continually monitor and improve the performance of your paid media marketing campaigns in real time.
CRO also enables another level of personalization to your paid media campaigns. We’re able to test the performance of various copy and design elements with specific audience segments, and swap them in and out with what performs best.
Custom Reporting
Every paid search marketing campaign is unique and so should your reporting. We create custom reports that lay out your campaign from a holistic view so you can see the impact of every aspect of your campaign.
Whether weekly, monthly or quarterly, we will sit down and discuss with you how your paid media marketing campaign is going. These assessments help you be aware of the changes being made, as well as highlight what changes to the paid search landscape are happening so we can plan accordingly.
“There’s a lot of factors that go into traffic coming to our website, but Noble is a huge chunk of that success—triple-digit increase in traffic from launch.”
Santa Monica
Display Advertising
Ad & Campaign Management
We don’t just create display ads and send you packing. We understand how quickly a simple paid media campaign can get complex with varying display ads in the works, so we help you manage them in real-time. We work across all major display networks, including Google Display Network, Facebook Ads and Amazon Advertising.
Display Ad Audit & Strategy
Prior to launching any campaigns, we complete a full creative, audience and competitive audit to understand the effectiveness of existing and prior display campaigns. Using this information combined with your business goals, we develop a display roadmap to meet those objectives. This roadmap includes ideal platform mix, messaging and creative, flight timing, budget recommendations and customer journey map considerations.
Creative & Messaging Development
An effective display ad doesn’t just look nice and rely on chance to grab the attention of your audience. We develop unique creative and messaging strategies for your ads based on your audience segments. Design and content marketing services go hand in hand to create tailored messages in ad copy and designs for each of your audiences so they’re highly relevant and more likely to be engaged with.
Targeting Services
Retargeting
Remember the last time you were browsing Amazon, and then saw items you were viewing in headers and sidebars of different sites? That’s classic display ad retargeting, or remarketing. These are used to re-engage with past customers or users who have shown interest in your brand’s offerings.
Interest Targeting (In-Market and Affinity)
Interest targeting, also known as in-market and affinity ads, allow you to target in-market audiences that have never engaged with your brand based on their related interests. How do we determine their related interests? They come from the various apps and sites they use on the Google Display Network.
Contextual Targeting
Contextual digital display advertising involves taking specific keywords and topics and matching them with your ads so they appear on relevant sites within Google Display Network.
Topic Targeting
Topic targeting leverages Google Display Network to display your ads to audiences who are already engaged with the topic of your ad. Topic targeted ads appear on websites, apps or video networks the audience are already viewing.
Website Placement
Website placement targeting lets you directly select specific websites and platforms within the Google Display Network to display your ads. This targeting tactic gives you full control of where and how you display your ads.
Programmatic Ad Buying
Leveraging advanced AI and machine learning technology, programmatic ad buying automates the bidding process on ad inventory in real-time. This saves us time to focus on other aspects of your campaign instead of manually monitoring bids on specific keywords and ad placement.
Sound like a good fit?
Paid Search Marketing FAQs
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Paid search marketing is a form of intent-based digital advertising that enables businesses to buy sponsored ad space on search engine results pages (SERPS) like Google or Bing. Paid search marketing gets you in front of your target audience that is already actively looking for the product or service you provide. Paid search ads are pay-per-click, so until your ad is clicked on, you don’t pay for it.
