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Noble Studios Partners with Cobram, Leading Producer of Extra Virgin Olive Oil

April 2, 2024

cobram noble studios client announcement

We’re excited to announce our new partnership with Cobram, a leading producer of extra virgin olive oil based in California and Australia. Together, we’ll help Cobram elevate their brand and drive growth through strategic paid media marketing initiatives.

“Partnering with Cobram is an incredible opportunity to support a brand that embodies quality, sustainability and health,” said Jarrod Lopiccolo, CEO of Noble Studios. “We’re thrilled to leverage our creative digital performance marketing expertise to help Cobram connect with more consumers and share their passion for outstanding extra virgin olive oil.”

Crafting a Unique Brand Story

Cobram Estate, a market leader in the Australian and California olive industry, is renowned for its sustainable olive farming practices and unwavering dedication to quality. With over 2.4 million trees spanning 6,500 hectares, Cobram maintains complete control over every stage of production, guaranteeing the highest quality extra virgin olive oil.

Central to Cobram’s success is their “tree to table” approach, which involves picking and processing olives within a mere 6 hours to preserve freshness and flavor. This commitment to sustainability extends to their eco-friendly practices, resulting in less than 0.5% of outputs ending up in landfills.

Cobram’s olive groves not only produce exceptional olive oil but also actively offset carbon emissions, protect biodiversity, and provide a sanctuary for native wildlife. This holistic approach to olive farming sets Cobram apart in the global olive oil market, positioning them as a trailblazer and a shining example of sustainable agriculture done right.

Driving Growth Through Performance Marketing

As a recognizable brand in the olive oil industry, Cobram has significant opportunities to optimize their digital marketing efforts and drive more customers to purchase their products through retail partners. Noble Studios will provide paid search and display advertising services to help Cobram reach new audiences, increase brand visibility, and ultimately, boost sales.

Noble will develop and manage highly targeted paid search campaigns to ensure Cobram’s products are prominently featured when potential customers are actively searching for high-quality extra virgin olive oil. 

To complement our paid search efforts, we will also create and manage engaging display advertising campaigns. These campaigns will raise brand awareness, introduce Cobram to a wider audience and retarget visitors who have previously shown interest in their products. 

By showcasing Cobram’s unique selling points and enticing visuals, we aim to build brand affinity and encourage more consumers to choose Cobram when shopping for premium extra virgin olive oil.

A Partnership Built on Shared Values

From our initial conversations with the Cobram team, it was clear that our values and philosophies are well-aligned. 

We both believe in the power of authentic storytelling, the importance of sustainability, and the potential for strategic marketing to drive meaningful business results.

We’re confident that this partnership will be highly successful and mutually rewarding. As we embark on this journey together, we look forward to helping Cobram connect with more consumers, inspire healthier lifestyles and continue crafting the finest extra virgin olive oil in the market.

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