The Importance of Social Advertising
![The Importance of Social Advertising](https://noblestudios.com/wp-content/uploads/2021/05/Social-Advertising-Benefits-1280x660.jpg)
Throughout 2014 we noticed several changes in the social media playground: There was a large drop in organic reach, less overly- promotional content within the newsfeed, the loss of Facebook’s like-gate, and, also, updates within multiple of the social media advertising platforms. The changes in algorithm updates point to one thing: Social advertising. Facebook, Twitter, and LinkedIn continue to optimize their advertising product while other social networks, including Instagram and Pinterest, are slowly opening their doors to the ad market.
When you look at the historic changes of organic reach, it keeps dropping. This means in you will have to put some of your dollars into social media advertising to reach your consumers. Paying for space on social media is becoming a new norm.
- When you have a special offer to promote, boost your post.
- If you have an awesome video that captures the essence of your brand, consider YouTube ads.
- If you simply want to let the world know you exist, promote your social media profiles to a specifically designed audience.