Skip to main content

Be Better Blog

Company News

Noble’s Expanded Partnership to Promote Yosemite and Beyond

November 16, 2023

YMCTB creative announcement

We’re proud to announce an expanded travel and tourism marketing partnership between Noble Studios and the Yosemite Mariposa County Tourism Bureau (YMCTB).

As the destination marketing organization for Mariposa County, California, YMCTB sought a refreshed brand identity and innovative creative campaign to showcase the county’s robust offerings beyond just Yosemite National Park. 

“We are thrilled to partner with the talented team at Noble Studios,” said YMCTB Executive Director Jonathan Farrington. “Together, we’ll showcase the rich experiences across Mariposa County, from the soaring giant sequoias of Yosemite to the rich Gold Rush history, charming museums and local culture.”

Showcasing the Best of Mariposa County

After a competitive RFP process, they chose Noble Studios for our deep expertise in the travel industry and our passion for original, audience-focused creative solutions.

“We couldn’t be more excited to continue to partner with YMCTB on showcasing the diverse experiences across Mariposa County,” said Jarrod Lopiccolo, CEO of Noble Studios. “This collaboration represents a new chapter in our partnership. Our team is thrilled to bring our passion, expertise and creative vision to highlight the people, places and stories that make Mariposa County special.”

This collaboration is a natural fit given our shared values and decades of experience promoting top tourism destinations. We’ve partnered with YMCTB for years on search engine optimization, paid media management, website development and marketing analytics

We also have a shared commitment to promoting sustainability. This partnership is an opportunity to further develop sustainable travel and tourism marketing campaigns that protect Mariposa County’s abundant natural resources while adding creative approaches to preventing over tourism.

Now we’ll leverage our full capabilities in branding, content creation and performance marketing to develop an integrated campaign that reaches new audiences and inspires them to extend their Yosemite visit into a longer stay in Mariposa County.

Shared Values, Tailored Campaigns

From the artsy town of Mariposa to outdoor adventures in Midpines, Coulterville’s charming Main Street to Yosemite’s south entrance at Fish Camp, Mariposa County is a hub for both nature lovers and travelers seeking one-of-a-kind food, wine, arts and culture.

Together, we’ll craft campaigns tailored to diverse audiences, whether they’re coming for backpacking and camping, wine tasting weekends, or just a tranquil break from city life.

We consider destinations like Mariposa County more than just clients — they’re our partners in showcasing the beauty of America’s national parks and the vibrant small communities that surround them.

We’re grateful for YMCTB’s trust in Noble Studios and look forward to an impactful and productive partnership as we welcome new audiences to experience the magic of Yosemite and beyond.

Up Next