Noble's Senior Paid Media Manager (which we call internally a Performance Marketing Manager) is responsible for planning and managing cross-channel digital marketing campaigns focusing on paid media for assigned clients, integrating strategies, tools, and tactics in alignment with company best practices and methodologies. The ideal candidate has foundational experience across multiple service lines to ensure an integrated digital marketing approach for our clients. Success in this role is rooted in the ability to understand client goals and collaborate effectively, leveraging strong organizational and communication skills to align team actions with client expectations.
An understanding of digital marketing principles, the ability to solve business problems, and the capability to prioritize project activities to ensure high-quality work and client satisfaction are essential. The Paid Media Manager will contribute to the paid media strategy and execution, working collaboratively with diverse project teams to achieve targeted goals. Approachability, business acumen, and strong organizational skills are required.
Core Responsibilities
- Campaign Management: Develop and execute digital marketing campaigns for assigned clients, driving measurable results utilizing channels such as Search, Display, Social Media and more.
- Collaboration: Partner with stakeholders including clients, client success managers, and project managers to align vision, scope, and campaign requirements.
- Market Research: Conduct market research and competitor analysis to inform campaign strategies.
- Paid Media Execution: Manage paid campaigns on platforms such as Google Ads, LinkedIn, Meta, TikTok, etc.
- Optimization: Monitor campaign performance, conduct A/B testing, and implement data-driven optimizations.
- Budget Management: Manage and allocate paid media budgets effectively to ensure cost efficiency and positive ROI.
- Performance Reporting: Generate performance reports and present actionable insights to clients.
- Trend Monitoring: Stay informed on paid media trends and technologies, identifying opportunities for campaign improvements.
- Client Communication: Participate in client discussions and presentations, offering guidance and insights on campaign performance.
- Quality Assurance: Ensure deliverables meet high-quality standards and align with company methodologies.
Experience and Skills Required
- Experience: 4+ years of experience in digital paid media advertising and campaign management.
- Education: Bachelor’s Degree in marketing, business administration, journalism, or a related field, or equivalent experience.
- Detail-Oriented: Strong attention to detail, especially in managing budgets and campaign performance.
- Results-Driven: Proven ability to achieve positive ROI through paid media campaigns.
- Platform Knowledge: Familiarity with paid search, display advertising, and social media platforms and best practices.
- Analytical Skills: Data-driven approach to decision-making with a strong grasp of performance metrics.
- Communication: Strong written and verbal communication skills, including presentation abilities.
- Tools: Working knowledge of Google Analytics and other relevant tools.
- Multitasking: Ability to manage multiple projects simultaneously and meet deadlines.
Preferred Qualifications
- Prior experience in both digital and traditional media is a plus.
- Prior experience working in travel/tourism and/or with B2B clients.
- Familiarity with CRM tools and marketing automation platforms is desirable.
- Experience with tools such as Google Tag Manager or programmatic advertising platforms.
What’s in It for You
- The chance to work on some of the most innovative clients in the world (Travel Nevada, Visit Lake Tahoe, Yodlee and others) at an award-winning, industry-leading creative digital performance agency.
- Dream big while staying local. Nevada clients, especially those in the travel and tourism industry, get the same creative expertise and innovation (because we love our home turf).
- An exceptional benefits package, plus a workplace emphasis on ongoing learning and growth: guest speakers and workshops, in-depth roundtable discussions, and of course, the opportunity to learn from some of the smartest and coolest coworkers around.
- A see-it-to-believe-it time-off policy: two companywide paid weeks off every year (one week in July and another in December) when Noble closes its offices, plus two weeks of personal vacation to start, one week of sick & saffe time, and all ten paid company-observed holidays.
- The ability to work remotely or from home ideally in our home state of Nevada, but we may also consider candidates in states where we are registered as an employer (California, Florida, Michigan & Virginia).
If You’re Chosen
- You must pass Noble’s background and reference checks, as well as provide documentation of your legal right to work in the U.S. without sponsorship.
- You must be willing/able to travel to client and other locations, as needed.
- You must be able to work full-time during Noble’s core business hours of 8:30 a.m. to 5:30 p.m. Pacific Time, Monday through Friday.
- You must be willing and able to be on-site in our Reno office at least twice annually.
About Noble Studios
Noble Studios is a Nevada-grown creative digital performance marketing agency with offices in Reno, Las Vegas and Bristol, U.K. We specialize in brand strategy, digital marketing, web development, SEO, paid media and content development. Since 2003, we've completed work for international brands and earned recognition as one of Inc. magazine's fastest-growing private companies for five consecutive years. We're a certified Google Marketing Platform Partner and Google Partner.
We welcome candidates of all backgrounds and experiences. Our success is built on diverse perspectives and ideas and we're committed to maintaining an inclusive environment where everyone can thrive.
Ready to make an impact? We'd love to hear from you.