Noble Partner to Present with Renown Health at HCIC 2017 in Austin
Noble Studios CMO Michael Thomas is partnering with Renown Health Director of Communications and New Media, Stacy Kendall, to present about the creative digital approach implemented with Renown Health for an innovative health study powered by 23andMe.
The session will take place at the Healthcare Internet Conference (HCIC) on Wednesday, October 25, 2017 at 10:15am – 11:15am.
Renown Health used a creative digital approach to attract 10,000 participants in 48 hours for one of the most innovative health studies ever launched. Powered by 23andMe, this is one of the first studies in the U.S to integrate genetics, environmental data and health information. Thomas and Kendall plan to share the lessons they learned to attract participation and efforts to expand the study to reach 100,000 Nevadans.
In the keynote session Noble and Renown will discuss:
- How to create consumer demand through personal connection
- How to leverage traditional communication tactics to develop digital conversions
- How to engage community participation through advocacy and social media and get volunteers to share personal data.
“To capture consumer attention, you need to have an innovative hook and this campaign showed what is possible when a good idea is executed flawlessly. I am excited for the opportunity to share insights about how so many different teams came together and what otherhealthcare digital marketers can learn from our approach” said Thomas.
HCIC 2017 is the premier conference for healthcare marketing, IT, public relations and communication leaders who are responsible for their organization’s public-facing websites, intranets, portals, social channels, mobile strategy and CRM strategies. This conference provides an opportunity to analyze “best practices” on a range of issues and brings together healthcare leaders from a variety of disciplines to collaborate and learn. The conference takes place October 23-25, 2017 in Austin, Texas.