Music meets mathematics meets business analytics in Performance Marketing Manager Rodrigo P. Villacorta. He’s on a mission to connect clients with the right audiences, build their brand awareness, optimize their campaigns and bring in qualified leads and opportunities.
Mastery matters a lot to Rodrigo. His expertise in paid advertising and business analytics help him identify key performance indicators so we can concentrate our marketing efforts and deliver positive returns for our clients. His mastery of classical guitar helps him improvise awesome tunes. His mastery of his eyebrow muscles—well, that’s just a bonus.
Rodrigo was born and raised in Lima, Peru, but making the switch to Las Vegas at 14 was easy (most of his family lives there). He attended an award-winning math school in Peru, studied math in college, and learned backend software development at programming school. But even though he’s a self-proclaimed numbers guy, Rodrigo is just as artsy. Chess, sculpting, philosophy and theology are just a few of his other hobbies. (He likes jet skiing, too, but that’s a little tough in the desert.)
On any given day, you’ll find Rodrigo leading the charge (or supporting) on paid advertising, search engine optimization, reporting and analytics, to name a few. He brings plenty of agency experience to the table, but he’s just as familiar with the client side. Before joining Noble, he was a member of in-house marketing teams for businesses throughout Las Vegas. Oh, and did we mention he’s fluent in both Spanish and English?
- BrightEdge BrightEdge Certified
- Google Google Tag Manager Certified
- Google Google Ads Certified
- Tech Impact Tech Impact Software Development Certified