-
think
- Why? What If?
- Researching
- Pausing
- Discovering
- Analyzing
- Digging In
-
make
- Creating Strategies
- Building Things
- Designing
- Developing Plans
- Crafting Ideas
- Architecting
-
market
- Releasing to the Wild
- Targeting
- Right Place,
Right Time - Right People,
Right Stage - Valuable Personalized Experiences
-
measure
- Reporting
- Attribution Modeling
- Did it work?
- What worked best?
- Where can we do better?
If you’re going to boldly strive to be better every day, blasting past best practices and fashioning brand-new, tricked-out better practices, you darn well better have a fancy-pants methodology, a slicker-than-slick process or a performance-proven approach–you know, a buzzwordy thing that helps you kill it for clients over and over again on the daily.
Well, we call that buzzwordy thing: Think/Make/Market/Measure.
It’s the process we use to dive into every new engagement, and it’s also how we iterate to achieve creative digital performance marketing results every single day.