Simplifying Data Access with a Streamlined Website
Autodesk Research exists to assist users in imagining, designing and creating a better world through at the intersection of art, math and science. Our role: help bring these ideas together into a single repository.
Armed with Abundant Insights Without The Tools To Share
Autodesk Research advances technology in human-computer interaction, computer graphics and digital design technology, all while collaborating openly with researchers at leading universities around the world. The data was there, but a more intuitive site would help researchers more easily find what they were looking for.
Three Key Opportunities
Organize a robust data catalog
Reflect the brand in a refined way
Create a streamlined user experience across devices
Highlights
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28
%
Increase in Organic Traffic
-
23
%
Increase in session duration
-
13
%
Decrease in bounce rate
Organizing a Robust Data Catalog
A detailed discovery allowed us to fully understand the content ecosystem the new site needed to be able to support. We also identified future technical improvements, such as back-end configuration and CMS. With the goal of creating an approachable database of information, Noble focused on a simple, yet practical design that would speak to the confidence behind the Autodesk brand.
Reflecting the Brand in a Refined Way
Integrating a clean, clear layout using the brand’s familiar colors and fonts along with a customized geometric pattern, Noble elevated Autodesk’s website to reflect the state-of-the-art technology and research being produced by its team.
With all the pieces in place, the result is a functionally beautiful solution that effectively houses content while still engaging users. Autodesk Research’s new site, while remaining intuitive, represents the brand as something it always was: a leader in design.
Creating a Streamlined Experience Across Devices
Excelling in innovative thought leadership, Autodesk Research needed a site that not only reflected the world-changing work its team produces, but one that was easier to manage. The result is a new, responsive site that speaks to the brand’s research and technology strengths.
Outcomes
-
28
%
Increase in Organic Traffic
-
23
%
Increase in session duration
-
13
%
Decrease in bounce rate
Lets make this year your best yet.